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"Endless" is the title of a song by Romanian recording artist Inna. It was released in November 2011 as the fourth single from her second studio album, I Am the Club Rocker. The song was written and produced by Inna's long time producers and managers Play & Win (on their real names Sebastian Barac, Marcel Botezan, Radu Bolfea). Inna uploaded the song on her YouTube channel two weeks prior the album's release, along with an internet video to "Put Your Hands Up" and "WOW". Upon it release, it was named a highlight off the record. It is a love song and Inna is questioning her love interest "Can you bring the sun in my life?" during the chorus. On Facebook, the artist asked her fans which should be her next single. At the polls, over 10,000 fans out of 15,000 elected "Endless" as the future single (more than 75% of the total).
A music video for the song was filmed in early November, 2011. Its teaser premiered on Inna's official YouTube channel and via Facebook on November 22. It is an anti-domestic violence video that comes to empower women to stand up against violence and husbands with alcoholic issues. The teaser for the video states "There are moments in your life/ When You Feel That No One Cares/ Sometimes, you feel like screaming out loud/ But you’re afraid/ Your voice matters!/ No violence!/ No endless pain!" Inna also uses the phrase "Bring The Sun In My Life" to promote this video and the campaign. The full length video premiered on YouTube at 0:00 GMT+1 (Romanian time).It shows Inna singing calmly while her partner is verbally abusing her in the background. Images of the two in bed together in happier times are intercut with Inna singing against a sunrise, and also singing while he sleeps, seemingly thinking about ending the relationship. Toward the end of the video the couple are shown arguing and her violent partner grabs her forcefully. After what appears to be a scene of abuse, Inna rejects his attempt at minimising what happened and reconciling. He takes this as his cue to leave, suggesting that Inna has ended the relationship.
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