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En 2010, Jessie J sort son premier single, Do It Like a Dude, qui s'écoule à plus de 300 000 exemplaires et atteint la deuxième place des meilleures ventes au Royaume-Uni. Son deuxième single, PriceTag en collaboration avec B.o.B sort en janvier 2011 et devient son premier numéro 1 en Angleterre mais aussi en France, en Belgique, en Irlande, en Écosse, en Allemagne, en Nouvelle-Zélande et en Hongrie. Le single se vendra a plus de 3 millions d'exemplaires. Son premier album s'intitule Who You Are et sort le 28 février 2011 et atteindra la seconde place au Royaume-Uni la 11e aux États-Unis et la 15e en France. Son 3e single, Nobody's Perfect, sort en mai 2011.Mi-août 2011, elle sort le single Who's Laughing Now en tant que 4e single classé 16e au classement Anglais. Le clip de Who's Laughing Now sort le 9 août sur Youtube. Domino est le prochain single de Jessie dans le reste du monde il a été dévoilé en août et ne fait pas partie de l'album Who you are. Elle a fait un duo avec le dj français David Guetta disponible sur son album : Nothing but the beat qui s'intitule Repeat. Who You Are est double disque de platine en Angleterre avec plus de 900 000 exemplaires
User Album Review
It’s all well and good having a multi-octave voice, but without control it’s an accident waiting to happen. Jessie J – born Jessica Cornish in Redbridge – rushes up and down her scales on this anticipated debut album; but there’s more than one occasion where her fluctuating pitch is a pain in the ear.
The frustration doesn’t end there. As evidenced by her breakthrough debut single, Do It Like a Dude, Cornish has an annoying habit of inserting zany tics where songs would benefit from being played straighter (one Ke$ha is quite enough, thanks). A pretty acoustic ballad, Big White Room – recorded live, applause included – is ruined by unnecessary gymnastics. A shame, as when she’s not overreaching Cornish showcases sweet, if unspectacular, vocals.
The songs of Who You Are are expectedly split between slower, slushier affairs and punchy anthems for bolshy teens, those coming to this collection off the back of Do It Like a Dude. If modern pop-lore is to be believed, said track was originally written with Rihanna in mind (Cornish has a background in co-writing material for other artists). While the decision to keep it makes it clear Who’s Laughing Now (more bad-attitude swagger), it’s a lightweight Rude Boy rip-off masquerading as confrontational thug-pop. Hearing a BRIT School girl from London’s suburbs deliver lines derived from Caribbean slang is uncomfortable, and in terms of female empowerment the lyrics make Alexandra Burke’s Broken Heels sound like Independent Women Part 1.
Mamma Knows Best brings a big-band-trapped-in-a-synthesizer sound to the fore, more Pixie Lott than Ain’t No Other Man-period Christina Aguilera. Better is the following L.O.V.E., which walks the line between affecting and aggressive superbly, Cornish’s snarl balanced by a tender side that rarely makes an appearance; if one could squint their ears, it’d be a ringer for something from The Miseducation Of Lauryn Hill (and that’s serious praise). The title-track returns Cornish to an acoustic accompaniment, and makes for a fine closer – it’s her Hometown Glory, without the raw emotion but touching nonetheless.
With Cornish’s profile at a high and awards in the bag, Who You Are is a guaranteed commercial hit. What it’s not, though, is a collection that confirms the arrival of a significant solo talent. It’s too patchy, too hurried, the powers behind it too eager to capitalise on the artist’s current chart success. There’s ample room for improvement, but given the well-documented hurdles Cornish has already overcome one shouldn’t write her off just yet. When the pressure’s lifted, she could conjure up a classic.
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