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ORA è l'album di debutto della cantante britannica Rita Ora, rilasciato il 27 agosto 2012 nel Regno Unito attraverso la Roc Nation. L'album è stato registrato a partire dal 2010 fino al 2012. ORA ha arruolato una varietà di produttori come will.i.am, The-Dream, Major Lazer, The Runners, Diplo, The Invisible Man & Stargate e con le collaborazioni del rapper britannico Tinie Tempah, l'americana J. Cole & Will.i.am compreso il numero 1 hit DJ Fresh con "Hot Right Now". La musica del disco incorpora prevalentemente pop con R&B e stili dance. I campioni dell' edizione standard dell'album sono stati resi disponibili in anteprima su iTunes Store nel Regno Unito il 9 agosto. Al momento della sua uscita, ORA ha ricevuto recensioni generalmente contrastanti da parte della critica musicale. L'album ha debuttato al numero 1 della UK Albums Chart e Scottish Albums Chart. Ha guadagnato un moderato successo oltreoceano, entrando nella top 25 in Australia e Nuova Zelanda. L'uscita dell'album è stata preceduta da due singoli "How We Do (Party)" e "Rip" entrambi entrati nella UK Singles Chart al numero 1 e ha raggiunto standard di posizioni in classifica nei grafici all'estero. ORA supporterà il Radioactive Tour nel Regno Unito e in Australia dal gennaio al febbraio 2013.
User Album Review
Pop stars are often quick to describe their album as being “like a collection of singles,” to avoid the suggestion that any of the songs are makeweights. Few have taken this approach quite as literally as Rita Ora, whose debut actually sounds more like Now That’s What I Call 2012 than the work of a single artist.
All the hit-makers are here, and not just on the hits: How We Do (Party), Hot Right Now and R.I.P. – number one smashes all. She’s worked with Drake, Kanye West and Jay-Z; there are appearances from will.i.am, DJ Fresh, Tinie Tempah; songs are written by Ester Dean, Stargate, Chase & Status... Justin Bieber is surely only a phone call away.
For her part, Rita is incredibly adept at channelling the essential spirits of other vocalists – Rihanna’s flattened moan one minute (Shine Ya Light), Katy B’s up-for-it holler the next (Love and War), a lurch towards the healing hoot of Katy Perry (Been Lying), and the occasional nod towards P!nk, Ke$ha and other popstrels who can’t spell their own names without the shift key. This, while fun, does occasionally mean it’s hard to appreciate Rita for herself, and that seems a shame, given her palpable charisma.
The most unsettling moment comes when she launches into a full-throated impression of The Ting Tings’ Katie White in the bolshy Uneasy, which was written for her by the actual Ting Tings. The inclusion of a Rihanna “yeah-ay-ay” section only adds to the sense of identity crisis. At the other extreme, there’s Fall in Love, a dirty bass swoosh in which will.i.am delivers the least momentous rap in musical history and Rita squeals “fa-la-la-laa!” like a Morris dancer. It’s not brilliant, but it does at least sound like no one else.
Thing is, it’s fine to take your place among the everything elseness of modern pop music – sparky popstrels have to eat, too – but when the next star comes along and claims Rita Ora as an influence, we’re all going to have a devil of job working out what that means.
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