Album Title
Rita Ora
Artist Icon ORA (2012)
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First Released

Calendar Icon 2012

Genre

Genre Icon Pop

Mood

Mood Icon Happy

Style

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Release Format Icon Album

Record Label Release

Speed Icon Atlantic

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Album Description
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ORA es el primer álbum de estudio de la cantante y compositora británica-kosovar Rita Ora. Publicado el 27 de agosto de 2012 bajo el sello discográfico Roc Nation, toca principalmente géneros musicales como el pop y el R&B. Su edición estándar cuenta con un total de doce canciones, algunas de estas compuestas por la propia intérprete o por otros artistas como Sia Furler y will.i.am. El periodo de creación tomó un total de tres años, de acuerdo con la misma intérprete.

Varios críticos musicales señalaron que está fuertemente influenciado por la cantante barbadense Rihanna, aunque elogiaron su melodía. A pesar de no tener éxito internacional, tuvo muy buena recepción en el Reino Unido, donde ubicó la primera posición del UK Albums Chart. Para su promoción, Rita lanzó un total de cinco sencillos. Los dos primeros, «How We Do (Party)» y «R.I.P.», lograron el número uno en el UK Singles Chart, además de haber entrado a las principales listas de Australia y recibir discos de platino por sus ventas. Los dos siguientes «Shine Ya Light» y «Radioactive», solo pudieron lograr el top veinte en el Reino Unido, mientras que el sobrante, «Facemelt», no tuvo éxito aparente. Para promocionar el disco, Rita se embarcó en el Radioactive Tour.
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User Album Review
Pop stars are often quick to describe their album as being “like a collection of singles,” to avoid the suggestion that any of the songs are makeweights. Few have taken this approach quite as literally as Rita Ora, whose debut actually sounds more like Now That’s What I Call 2012 than the work of a single artist.

All the hit-makers are here, and not just on the hits: How We Do (Party), Hot Right Now and R.I.P. – number one smashes all. She’s worked with Drake, Kanye West and Jay-Z; there are appearances from will.i.am, DJ Fresh, Tinie Tempah; songs are written by Ester Dean, Stargate, Chase & Status... Justin Bieber is surely only a phone call away.

For her part, Rita is incredibly adept at channelling the essential spirits of other vocalists – Rihanna’s flattened moan one minute (Shine Ya Light), Katy B’s up-for-it holler the next (Love and War), a lurch towards the healing hoot of Katy Perry (Been Lying), and the occasional nod towards P!nk, Ke$ha and other popstrels who can’t spell their own names without the shift key. This, while fun, does occasionally mean it’s hard to appreciate Rita for herself, and that seems a shame, given her palpable charisma.

The most unsettling moment comes when she launches into a full-throated impression of The Ting Tings’ Katie White in the bolshy Uneasy, which was written for her by the actual Ting Tings. The inclusion of a Rihanna “yeah-ay-ay” section only adds to the sense of identity crisis. At the other extreme, there’s Fall in Love, a dirty bass swoosh in which will.i.am delivers the least momentous rap in musical history and Rita squeals “fa-la-la-laa!” like a Morris dancer. It’s not brilliant, but it does at least sound like no one else.

Thing is, it’s fine to take your place among the everything elseness of modern pop music – sparky popstrels have to eat, too – but when the next star comes along and claims Rita Ora as an influence, we’re all going to have a devil of job working out what that means.


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