Album Title
Craig David
Artist Icon Slicker Than Your Average (2002)
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First Released

Calendar Icon 2002

Genre

Genre Icon R&B

Mood

Mood Icon Relaxed

Style

Style Icon Urban/R&B

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Speed Icon Medium

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Record Label Release

Speed Icon Sony Music Entertainment Downloads LLC

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Album Description
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Slicker Than Your Average est le deuxième album du chanteur Craig David, sorti en 2002 chez Atlantic Records. Il a atteint la 4e place au Royaume-Uni et la 32e aux États-Unis, ainsi que la 5e place du ARIA Albums Chart australien à la fin de l'année 2002. Il a été certifié disque d'or par la RIAA aux États-Unis et deux fois disque de platine par la British Phonographic Industry au Royaume-Uni. En 2007, l'album s'était vendu à plus de 3 millions d'exemplaires dans le monde.

L'album est sorti en plusieurs versions. La version originale contient 13 nouveaux titres. Un CD bonus de six titres a été publié en Asie, comprenant des remixes des singles "Rise and Fall" et "Hidden Agenda", ainsi que des versions de "Fill Me In" et de la face B "Four Times a Lady" du single "What's Your Flava ? Après avoir réussi à percer dans l'industrie musicale américaine avec son premier album, Craig David a commencé à modifier son style musical pour séduire le marché mondial sur son deuxième album. Il a révélé, lors d'une interview avec Adam Gonshor de andPop, l'inspiration de certaines chansons de l'album. Il a été contraint de rester dans une chambre d'hôtel pendant une semaine à la suite des attentats du 11 septembre 2001 à New York et c'est cet événement qui lui a inspiré la chanson "World Filled with Love". Il a déclaré dans l'interview : "Je me disais que je me trouvais en fait dans ce monde rempli de folie, avec ce drame qui se déroulait. Je pensais que la musique était une forme d'évasion, alors je l'ai utilisée pour écrire une chanson qui, je l'espère, sera positive et dira que nous vivons dans un monde rempli d'amour". David a également déclaré que le titre de l'album pouvait être interprété de deux manières différentes : "D'une part, il donne l'impression que je suis arrogant. D'un autre côté, cela signifie que j'ai beaucoup plus de sang-froid sur l'album".

L'album a fait l'objet d'une fuite sur Internet avant sa sortie officielle, mais David ne s'en est pas ému car il estime que cela "fait passer le message".
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User Album Review
There's something about cracking America that often leaves an acrid tang hovering around the taste buds. Without a doubt, we were proud to witness Craig David achieving the undoable. Many had tried and failed before him, but here stood the corn-rowed, Southampton Boy Wonder, getting his back slapped by the American musical elite, in awe of his superb debut Born To Do It. Music critics revered him; and Craig embarked on an 18 month media blitz across the US firmly placing himself within the American record buying consciousness.

But the problem lies in the blurring of musical identity, and with this in mind, it's easy to decipher that Craig's time spent away has Americanised his artistic output. What's Your Flava confirms his position as transatlantic R&B crooner; but quite frankly, it's hard to swallow. The Zapp influenced funk-stomper seems eons away from the Southampton housing estate. Two-Step has been substituted with voice vocoders, heavy synthesizers and dubious baselines.

The subject of success-envy seems to be perpetually stuck in a groove amongst the R&B gang. David's take on playa hate-eration is touched upon on a few tracks, "Slicker Than Your Average" in particular, "They thought I wasn't good enough, How I'm so squeaky clean whenever I'm on TV, Too much jealously in the industry, Why are you watching me". With harsh sentiments like this, said perpetrators had better run for cover cos Craig's not havin it!

The initial harshness is softened slightly by tracks such as "Hidden Agenda" and "What's Changed". Here we get Craig at his most vulnerable. Similarly "Rise & Fall" featuring Sting will definitely stand as one of the albums nicer moments. Sting's raspy vocals take on the authoritative voice of father figure as David laments on the double-edge sword, which is success.

Slicker Than Your Average provides the listener with the opportunity to really get into the mind of a truly gifted, young star.There are enough club friendly tracks to ensure heavy rotation in the hottest nightspots, but true fans may be a tad bit disappointed by the new super-slick musical direction, which obediently plays into the hands of our American cousins.


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