Album Title
Craig David
Artist Icon Slicker Than Your Average (2002)
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First Released

Calendar Icon 2002

Genre

Genre Icon R&B

Mood

Mood Icon Relaxed

Style

Style Icon Urban/R&B

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Speed Icon Medium

Release Format

Release Format Icon Album

Record Label Release

Speed Icon Sony Music Entertainment Downloads LLC

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Album Description
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Slicker Than Your Average is the second album by singer Craig David, released in 2002 through Atlantic Records. It peaked at #4 in UK and #32 in United States, while it also peaked at #5 on the Australian ARIA Albums Chart in late 2002. It was certified Gold by RIAA in U.S and 2x platinum by the British Phonographic Industry in the UK. As of 2007, the album has sold over 3 million copies worldwide.

The album was released in a number of different versions. The original release contained 13 new tracks. A six track bonus remix CD was released in Asia that featured remixes of the singles "Rise and Fall" and "Hidden Agenda", as well as versions of "Fill Me In" and the B-Side "Four Times a Lady" from the single, "What's Your Flava?". After Craig David managed to crack the American music industry with his debut album his musical style began to alter to appeal to the worldwide market on his second album. He revealed in an interview with andPop's Adam Gonshor the inspiration for some of the songs on the album. He was forced to stay in a hotel room for a week following the September 11 Attacks on New York City in 2001 and it was this event that inspired him to write the song "World Filled with Love". He said in the interview "I was thinking, I'm actually in this world that's filled with madness, with this drama that's going on. Some of the things we were talking about in music, in the big picture, are so trivial...I thought music is a form of escapism, so I used it to write a song hopefully for positive means to say, we are in a world that's filled with love." David also commented that the album title could be looked at in two different ways: "On the one hand, it's coming across like I'm arrogant. On the other hand, it's saying I have a lot more composure on the album."

The album was leaked onto the internet prior to its official release but David was not too bothered as he feels it "spreads the word".
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User Album Review
There's something about cracking America that often leaves an acrid tang hovering around the taste buds. Without a doubt, we were proud to witness Craig David achieving the undoable. Many had tried and failed before him, but here stood the corn-rowed, Southampton Boy Wonder, getting his back slapped by the American musical elite, in awe of his superb debut Born To Do It. Music critics revered him; and Craig embarked on an 18 month media blitz across the US firmly placing himself within the American record buying consciousness.

But the problem lies in the blurring of musical identity, and with this in mind, it's easy to decipher that Craig's time spent away has Americanised his artistic output. What's Your Flava confirms his position as transatlantic R&B crooner; but quite frankly, it's hard to swallow. The Zapp influenced funk-stomper seems eons away from the Southampton housing estate. Two-Step has been substituted with voice vocoders, heavy synthesizers and dubious baselines.

The subject of success-envy seems to be perpetually stuck in a groove amongst the R&B gang. David's take on playa hate-eration is touched upon on a few tracks, "Slicker Than Your Average" in particular, "They thought I wasn't good enough, How I'm so squeaky clean whenever I'm on TV, Too much jealously in the industry, Why are you watching me". With harsh sentiments like this, said perpetrators had better run for cover cos Craig's not havin it!

The initial harshness is softened slightly by tracks such as "Hidden Agenda" and "What's Changed". Here we get Craig at his most vulnerable. Similarly "Rise & Fall" featuring Sting will definitely stand as one of the albums nicer moments. Sting's raspy vocals take on the authoritative voice of father figure as David laments on the double-edge sword, which is success.

Slicker Than Your Average provides the listener with the opportunity to really get into the mind of a truly gifted, young star.There are enough club friendly tracks to ensure heavy rotation in the hottest nightspots, but true fans may be a tad bit disappointed by the new super-slick musical direction, which obediently plays into the hands of our American cousins.


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