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"You Gotta Be" is an R&B/soul song by British singer and songwriter Des'ree, written by her with Ashley Ingram, who produced the song. It is the third track on the singer's second album, I Ain't Movin' (1994), and the opening track on the US release of that album. The song was released as a single in March 1994 by Sony Soho Square, 550 and Epic, becoming a top-40 hit in several countries, and a top-10 hit in the United States and Australia. Its music video was directed by Paul Boyd. By 13 June 1998, the single had sold 358,000 copies in United States, and it has received gold certifications in New Zealand and the United Kingdom.
The song was used in several television advertisements over the following years, and a 1999 remix used in a Ford Focus advert became a top-10 hit in Des'ree's native UK and a number-one hit in Spain. Q Magazine included "You Gotta Be" on their list of the "1001 Best Songs Ever" in 2003.
The accompanying music video for the song was directed by Paul Boyd; it was filmed in colour, but this was removed during post-production. It was nominated in the category of "Best Female Video" at the 1995 MTV Video Music Awards, but lost to Madonna's "Take a Bow".
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