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"Wannabe" is the debut single by English girl group the Spice Girls. Written and composed by the group members in collaboration with Matt Rowe and Richard "Biff" Stannard during the group's first professional songwriting session, it was produced by Rowe and Stannard for the group's debut album, Spice, released in November 1996. The song was written, composed, and recorded very quickly but the result was considered lacklustre by their label and was sent to be mixed by Dave Way. The group was not pleased with the result, and the recording was mixed again, this time by Mark "Spike" Stent.
"Wannabe" is a moderately paced dance-pop song which features Mel B and Geri Halliwell rapping. The lyrics, which address the value of female friendship over heterosexual relationships, became an iconic symbol of female empowerment and the most emblematic song of the group's Girl Power philosophy. Despite receiving mixed reviews from music critics, the song won for Best British-Written Single at the 1997 Ivor Novello Awards and for British Single of the Year at the 1997 Brit Awards.
"Wannabe" was heavily promoted by the group. Its music video, directed by Johan Camitz, became a big success on the British cable network The Box, which sparked press interest in the group. Subsequently, the song had intensive radio airplay across the United Kingdom, while the group performed it on television programmes and started doing interviews and photo shoots for teen magazines.
Responding to the wave of public interest in the group, Virgin released the song as the group's debut single in the United Kingdom in July 1996, well ahead of the planned release date of the Spice album. "Wannabe" topped the UK Singles Chart for seven weeks and has received a double Platinum certification by the British Phonographic Industry (BPI). The song was released in the United States in January 1997, topping the Billboard Hot 100 for four weeks. It was the group's only number-one single in that country. By the end of 1996, "Wannabe" had topped the charts in 22 nations, and by March 1997 this number had climbed to 37. "Wannabe" became the best-selling single by a girl group in the world, with 1,385,211 and 2,910,000 copies sold in United Kingdom (by 2017) and United States (by 2014), respectively, and over 7 million copies worldwide by the end of 1997. In a 2014 study, it was found to be the most easily recognisable pop song of the last 60 years. An EP titled Wannabe 25 was released in 2021 to mark the single's 25th anniversary.
The music video for "Wannabe" was the first for director Johan Camitz. Camitz was hired on Fuller's recommendation because of his commercials for Volkswagen, Diesel, and Nike. His original concept for the video was a one-take shoot of the group arriving at an exotic building in Barcelona, taking over the place, and running riot—the same way they did when they were looking for a manager and a record company. A few days before the shoot on 19 April 1996, Camitz was unable to get permission to use the building, and the shoot was relocated to the Midland Grand Hotel in St Pancras, London.
The video features the group running, singing, dancing, and creating mischief at an eccentric bohemian party. Among their antics is Chisholm's back handspring on one of the tables. Because the video was intended to be taken in one shot, the group rehearsed the routine several times through the night, while a Steadicam operator followed them. The final video has the appearance of one continuous shot, but the footage was cut together from two takes. About the experience, Halliwell wrote: "The video I remember as being very chaotic and cold. It wasn't very controlled—we didn't want it to be. We wanted the camera to capture the madness of the Spice Girls". Virgin's executives were horrified with the final result: "the girls were freezing cold, which showed itself in various different ways", Ashley Newton recalled. The video was later banned in some parts of Asia because of Brown's erect nipples. Additionally, the lighting was considered too dark and gloomy; the best takes showed the girls bumping with the furniture and looking behind them. Virgin was concerned that old people appeared on the video; the part when they jump up on the table, and Halliwell's showgirl outfit would be considered too threatening by music channels. Virgin immediately opened discussions about a re-shoot of the video or creating an alternate one for the US, but the group refused. The video was sent for trial airing in its original form in January 1997.
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