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"Free Yourself", the first single from the album No Geography, was released in 28 September 2018. A music video for the song was directed by Dom & Nic.

"Dom&Nic are back, with another tour de force for The Chemical Brothers. And for the directors who have been making videos for the Chems for over two decades, this one for Free Yourself spins another twist on the theme that has occupied them several times before. Yes, the robots are coming - but this time, it's different. They've come to party.

When the nightwatchman arrives at work, past a crowd of protesters, angry that robots have taken their jobs, he is unaware that these artificial workers, packed away in boxes, about to be sent far and wide to their appointed roles, are breaking out of their boxes. What follows is an ensemble piece, as the androids do en masse what you'd least expect. They want to have fun.

Having collaborated with The Mill in London on their previous Chemical Brothers video, 2016's Wide Open, Dom&NIc (that's Dominic Hawley and Nicholas Goffey) have gone back to the visual effects studio to achieve something of similar magnitude. But this is also been a quite different challenge from Wide Open, where they were turning a human into an android." (David Knight, Promonews)


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Genre

Electronic

Mood
Rousing

Style
...

Theme
...

Music Video
Youtube (3,095,925 views)
57,264 5,690 (10%)
3,636 Youtube comments


Video Director
Dom & Nic

Video Production Company
Outsider


Video

Play on Youtube


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Status
Unlocked



Data Complete
100%

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