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The music video "El Anillo" was directed by Santiago Salviche and shot in Los Angeles. In the clip, Lopez plays a queen whose affections must be won by a potential suitor played by Spanish actor Miguel Ángel Silvestre. An engagement ring can be seen falling into a dark puddle in one of the opening shots. In one scene, Lopez is backed by dancers as she dances provocatively and "writhes around" in water. The dance routine featured in the music video was choreographed by Kiel Tutin. According to Billboard, the fashion in the video consists of "sparkly outfits by international designers, fit for a gold-draped queen", complete with "elaborate crowns and opulent headpieces". Among the designers whose work was featured in "El Anillo" include Indian couture label Khosla Jani, Laurel Dewitt, Giannina Azar and Lebanese designer Elie Madi. The singer described its plot as "all these queens from all over the world who come together because they're having this ceremony where a king has to fight to even be able to ask this person to marry them (...) So all the queens come together and they really put him through the wringer." She further added: "It's probably one of my favorite videos I've ever made. This is something on another level that I really love (...) That whole idea of women being queens and understanding that and treating like that and making somebody fight for you. That's what the concept of it was. It's like, fight for me and then you can ask me to marry you. Then, okay, where's my ring?"
After three days, the clip had received over 10 million views. In less than two months following its release, the video had received 125 million views on YouTube and Vevo. Kayleigh Roberts of Marie Claire said: "The video is gorgeous on a grand scale and regal in every way", comparing it to the styles of Game of Thrones and Black Panther, noting that Lopez gives off "fierce Cersei Lannister vibes in a luxurious throne room." Chloe Herring of the Miami Herald noted that Lopez "laid her demands on the table" and "proves she's a Latin goddess worth keeping around" in "El Anillo". Telemundo compared the video to Beyoncé's "Single Ladies (Put a Ring on It)", writing: "Think of it as if 'Single Ladies' got medieval, with Latin/Samba beats."
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