Filming of the music video for the song took place on August 25, 2011 in Nashville and was directed by Justin Francis. Clarkson explained that "The idea behind the video is variety. The whole point of the song that I like is ‘you don’t know a thing about me.' I love that concept because it’s ignorant to think you know everything about a person. There’s many sides to everybody’s personality. We’re kind of doing a variety of different Kellys." The video featured a "wall of doubt" in which headlines about Clarkson such as "Why So Single Kelly?", "Sponsors Drop Kelly Clarkson", "Too Fat", "Music Leaks" and "Kelly has no style" are posted. Clarkson remarked it as "basically all the crap that’s been said about me that’s kind of funny or ridiculous…we’re playing with that…it’s how I handle it…kind of sarcastic and funny." Another feature of the video is Clarkson dressed in a long gown with feathers on her hair which represents freedom. The video premiered on VEVO on September 26, 2011. In an interview with MTV News, Clarkson described herself in the video,
"I think there's that free-spirit side of me, and then there's that feisty performer in me, Then there's the funny side of me. I mean, obviously you have to be funny to have a big giant wall of doubt with actual headlines of your life on the wall. It's a little fun, a little feisty."
The video Clarkson was watching was actually a scene from her previous music video "I Do Not Hook Up", the second single from All I Ever Wanted, which makes a reference to a scene of Cameron Diaz in the film What Happens in Vegas. And the fictional internet article featured in the video was taken from the website Kovideo.net and was edited to avoid plagiarism charges. The article featured a real-life situation in Clarkson's career where several demos of the songs originally recorded for Stronger were leaked into the internet in July 2011. Clarkson responded to the situation by stating "Oh my God, have you ever been robbed? I have. I’ve been physically robbed a couple of times, but this is much worse." later adding "No point in getting angry because there's nothing I can do so I hope (everyone) likes the music." File Hashes