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"Apeshit" (stylized in all caps) is a song by American musical duo the Carters, composed of Beyoncé and Jay-Z. The song was co-written and co-produced by Pharrell Williams with the duo. It features additional ad-libs by Quavo and Offset from the hip hop trio Migos, who are credited as a co-writers. It was released on June 16, 2018, as the lead single from the duo's collaborative studio album Everything Is Love, along with a music video filmed at the Louvre in Paris. The video received eight nominations at the 2018 MTV Video Music Awards, including for Video of the Year.

Otir Hard of NPR dubbed the song one of the catchiest to be released in 2018, adding that it "lives up to the grandeur on first listen". Kory Grow writing for the Rolling Stone described the beat as "hard-hitting"

The music video for the song was directed by Ricky Saiz, produced by Iconoclast, and filmed in Louvre in Paris in May 2018. It was premiered on the second night of the London show during their On the Run II Tour at the London Stadium. The clip lasts for six minutes. It opens with a man who has wings is seen crouching as bells and sirens are prominent in the background, and features visual imagery suggesting comparisons and linkages between wealth, status, and royalty in the Renaissance-era artwork and the eventual evolution of these characteristics into the Carters. The visual narrative moves on to reveal the empty halls at the Louvre and the pair posing in front of Leonardo da Vinci's masterpiece the Mona Lisa. Once the song starts playing, the scene cut to the duo poised atop a marble staircase while dancers lay across the descending steps contracting and releasing their torsos to the rhythmic flow of the song. Statues and paintings such as Winged Victory of Samothrace, Venus de Milo, and The Coronation of Napoleon are featured throughout the video as the duo lip-sync the lyrics to the track.


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Genre

Hip-Hop

Mood
...

Style
Urban/R&B

Theme
...

Music Video
Youtube (113,077,405 views)
1,694,138 196,676 (12%)
177,034 Youtube comments


Video Director
Ricky Saiz

Video Production Company
Iconoclast


Video

Play on Youtube


Music Video Screenshots

Status
Unlocked



Data Complete
90%

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