"Hotline Bling" is a song recorded by Canadian rapper Drake, which serves as the lead single from his fourth studio album Views (2016). The song is credited as a bonus track on the album. It was made available for digital download on July 31, 2015, through OVO Sound, Cash Money, Young Money and Republic.
Music critics were complimentary about the presentation of Drake's emotional side, as well as its production, but criticized its lyrics. A music video directed by Director X was released two months later; it subsequently gained popularity on YouTube and spawned several parodies. The song was included on several year-end critics' polls.
"Hotline Bling" reached number two on the US Billboard Hot 100. It also reached number three in Drake's native Canada and the United Kingdom. The song won the award for Favorite Rap/Hip-Hop Song at the 2016 American Music Awards. It also received two wins at the 2017 Grammy Awards for Best Rap Song and Best Rap/Sung Performance.
This was the sixth video directed by Director X featuring Drake.
On October 4, 2015, Drake announced a music video for the track via his Instagram account. The video was financed by Apple Inc., and released on October 19, 2015 via Apple Music under a timed exclusivity agreement. The Director X-directed video was inspired by the work of American artist James Turrell. X has stated that he hopes that the video inspires men to dance more.
Rap-Up wrote that Drake "shows just how suave he can be with his moves" in this video. Evan Minsker of Pitchfork called it a "pretty minimal clip". The site also named "Hotline Bling" the seventh best music video of 2015.
The video, which has inspired many memes and parodies, including a commercial from T-Mobile during Super Bowl 50 featuring Drake himself (where representatives of a cellular operator attempt to make Drake add disclaimer-like caveats to the song's lyrics), helped the song rise in chart position according to NME. The song was parodied in the Saturday Night Live episode "Donald Trump/Sia", including where Trump himself starred in the parody.
As of September 2019, the music video has received over 1.5 billion views on YouTube, and is one of the site's 80 most viewed videos.File Hashes
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