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"Alright" is a song by American rapper Kendrick Lamar, taken from his third album To Pimp a Butterfly (2015). Lyrically a festive song about hope, it features uncredited vocals from the song's co-producer Pharrell Williams during the chorus. "Alright" was released to radio stations as the album's fourth single on June 30, 2015. Most music publications considered it among the best songs and videos of the year, highlighting their message in the social context of the time. "Alright" received four nominations at the 58th Grammy Awards: Song of the Year, Best Music Video, Best Rap Performance and Best Rap Song, winning the latter two.
The song was associated with Black Lives Matter after several youth-led protests were heard chanting the chorus, with some publications calling "Alright" the "unifying soundtrack" of the movement.
Lamar was spotted filming the song's music video on Treasure Island in San Francisco, California and atop a traffic light pole in Los Angeles, California. It was released on Lamar's Vevo page on June 30, 2015. The seven-minute-long clip, directed by Colin Tilley and The Little Homies, was filmed entirely in black-and-white.
"Colin Tilley has created one of the videos of the year for Kendrick Lamar's Alright, a landmark work for the summer of 2015. It's an epic, nearly seven-minute long piece, featuring the exceptional cinematographic eyes of two DoPs - Rob Witt and Corey Jennings – and thrillingly high energy shots involving street parties, burning cars and joyrides of reckless abandon. We are immersed into Kendrick Lamar's hyperreal world, which casts the city as a bitterly oppressive environment that leads its residents to a life of vice, hussle and the pursuit of hope. But despite that, Lamar supplies irrepressibly positive energy. It begins with an intro exploring inner-city violence and subsequent police brutality, paired with his monologue shedding light on his past struggles with growing up in a ghetto, as well as his subsequent ethical struggles with becoming an influential figure. And the hopeful feeling Lamar is trying to capture is expressed in the exhilirating sequences where he's physically rising above the ground. This device doubly serves as a visual expression of feeling uplifted, away from your past struggles as well as a (perhaps unconscious) Christian symbol, which has him rising in a saintly manner away from temptation and sin. Then comes the finale, culminating in the strongest form of Christian symbolism around: that of tragic martyrdom." (Cat Velez, Promonews)
The video was awarded Best Urban Video International and Video of the Year at the UKMVA 2015.
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