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"What Kind of Man" is a song by English indie rock band Florence and the Machine, written by Florence Welch, Kid Harpoon and John Hill, and produced by Markus Dravs. On 12 February 2015, it was released as the lead single from the band's third studio album, How Big, How Blue, How Beautiful. The music video for the song was directed by Vincent Haycock and choreographed by Ryan Heffington, and premiered the same day. "What Kind of Man" is a blues-pop song. Vulture's Dee Lockett called it a "fiery rocker."

According to lead vocalist Florence Welch, the song represents a new guitar-driven sonic direction for the band. "It's got very loud guitars and that was very fun to record actually," she said in an interview. "Trying to get exactly the right tone of guitar - I never realised how complicated that is. It took us forever.... Every day there'd be a different guitar sound. We ended up layering with three different guitar sounds, one on top of the other, in order to create this one song."

The song builds slowly and breaks into heavy beat with tambourine and bass drum, and then becomes a textured pop song with heavy brass arrangements. The song lyrically focuses on an indecisive man who wronged her.

The video is a short film, that includes dialogue about the unifying power of tragedy in a relationship between a couple as they drive down a country road. Scenes of the couple driving at various points in their relationship are interspersed with examples of the woman and her relationships with different men, often taking on a smothering quality. The woman later is the centre of religious rituals that involve her being lifted by several men, including her love interest, speaking in tongues, baptism and exorcism.

"It’s the first chapter of the How Big, How Blue, How Beautiful odyssey. It’s obviously about relationships, but it’s also about Florence traveling through our version of the Divine Comedy. So in essence this video is the first layer of Hell," said Vincent Haycock, the director, in an interview.

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HASH1: 7001AF34D67C929B HASH2: 59FE1C0D8A984A74 (MP3)






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Vincent Haycock

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