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"Never Say Never" is a song written, performed and produced by British electronic music duo Basement Jaxx. Featuring vocals from Elliot Marshall (credited under the stage name "ETML"), it was written by Simon Ratcliffe, Felix Buxton and Marshall. A soulful disco, house, R&B pop song, it was compared to the works of artists including Calvin Harris, SBTRKT, Womack & Womack and Gavin DeGraw, and labels such as Ministry of Sound and West End Records. The song was well received by critics, with praise going towards the group's roots that never made the sound too dated.
"Never Say Never" was released on 27 June 2014, as a single off their 2014 album Junto.
The official accompanying music video for "Never Say Never" was written and directed by Saman Kesh, and premiered on 21 July 2014.
"It's the near future, and the drop-off in proper dancing by humans is killing the flame of passion that keeps the human race going. So a Japanese couple decide to do something about it. Only Mr and Mrs Nakamatsu are having a few issues of their own...
With his typically off-the-wall premise, Saman Kesh's video for Basement Jaxx's Never Say Never somewhat harks back to a couple of classic 'white-coat'-themed vids for the Jaxx by Traktor. But Saman puts his own distinctively satirical (and butt-orientated) take on the whole lab scenario with his remarkable invention - The Twerkbot.
Featuring sensory stimuli and JAXX-patented buttocks technology – and every couple is going to want to have one. In fact, thanks to Saman's work with Alterian Inc. (who also made Daft Punk's helmets, and work a lot with Spike Jonze), it almost looks like the Twerkbot is ready to go into production..." (David Knight, Promonews)
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