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"Do It Again" is a song by Norwegian electronic music duo Röyksopp and Swedish singer Robyn from their extended play of the same name (2014). It was released digitally on 28 April 2014 as the EP's lead single. A remix bundle was released exclusively on Beatport on 26 May 2014. The music video, directed by Martin de Thurah, was filmed over three days in four Mexican states—Mexico City, Veracruz, Puebla and Hidalgo—and premiered on 21 July 2014.
"While everyone’s busy drinking piña coladas and drenching themselves in Kodachrome sunshine, here comes Martin de Thurah with a devastating black & white portrait of a revolution fuelled by lust and desire for ‘Do It Again’ from Robyn and Röyksopp. Just leave it to this first-rate Danish director to create an atmosphere so unsettling, you’ll find yourself feeling utter anxiety and not even knowing why. In a video that entwines several plot lines — rebels storm a castle, a couple escape impending doom, a woman recovers in a hospital, a dance is violently overthrown by a group of men — you can’t help but watch the video with a knot in your stomach. Although Robyn and Norwegian duo Röyksopp do make an appearance, they’re no more than brief cameos. In fact, the momentum of the video is so dizzying, you hardly even notice. The cinematography is harrowing and beautiful. Each shot has a menace bubbling underneath you can scarcely understand before de Thurah pushes you even further into his heartbreaking world. The edit is relentless. The characters so curious. Without spilling a single drop of blood, the violence is psychologically vile and gruesome; a woman screaming in terror gets match cut to a woman laughing on the floor, a man desperately trying to kiss a woman goodbye one moment is nearly torn apart by a mob the next. And so, you let the serene final moments of the six minute video play out, take a deep breath, and say, ‘Whoah.’" (David Knight, Promonews)
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