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"#Selfie" (stylized "#SELFIE") is a song by American DJ duo, The Chainsmokers. It was released on January 28, 2014, by Dim Mak Records/604 Records.
The Chainsmokers, composed of Drew Taggart and Alex Pall, had noticed how the word selfie had become a trend and they wanted to take advantage of it. They made a demo of a song containing monologue from a female clubber about taking good selfies. Inspiration came from the regular club going girls that The Chainsmokers saw on their nights out in New York City. So when they were composing the track, they wanted to incorporate the "let's take a selfie" line in it somehow
A music video for the song was also released and features actual selfies from Steve Aoki, founder of Dim Mak, Snoop Dogg, David Hasselhoff, WWE NXT superstar Tyler Breeze, Canadian DJ A-Trak and Ian Somerhalder among others. Oliver Luckett, CEO of social media marketing firm TheAudience, said that the song is "so on point – it's shit-white-girls-say-meets-a-club-remix". TheAudience introduced The Chainsmokers to Aoki, helped create the "#Selfie" video and released it on January 29, 2014, on YouTube, utilizing the network of celebrities to promote it. According to Pall, "the video inherently had this viral concept built into it, which certainly helped get it off the ground".
"#Selfie" is an EDM song that is mostly instrumental though it features spoken word verses; the uncredited talking female vocals in the song are by Alexis Killacam. The song details a narcissistic young woman at a club, presumably speaking to friends, as she is concerned about taking selfies and uploading them to her Instagram account, while she criticizes other people at the club, including their outfits, while also dealing with a guy named Jason, that she has a love/hate relationship with though she might have a crush on him as well. At the end of each spoken verse, she says "Let me take a selfie". The intonation of the spoken lyrics bears a strong resemblance to that of the opening of Sir Mix-A-Lot's 1992 single Baby Got Back. Similarly to "#Selfie", the words are critical of the appearance of another girl. The lyrics make several cultural references, including Instagram and the Lana Del Rey song "Summertime Sadness".
The song has been compared to the viral impact of "Harlem Shake" by Baauer. The Chainsmokers explained that one of their initial intentions with "#Selfie" was to re-create the viral impact that "Harlem Shake" had, with the general public taking the song and maybe including their own interpretations along with the beat. The structure of it has drawn comparisons to the 1982 hit "Valley Girl" by Frank Zappa and his daughter, Moon Unit Zappa.
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