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"Work" is a song recorded by American singer-songwriter Kelly Rowland. It was written by Rowland, Scott Storch and Jason Boyd and co-produced by Storch and Boyd for Rowland's second studio album, Ms. Kelly (2007). The full track was leaked on May 31, 2007 onto the internet. Although Columbia Records intended to release "Work" as Ms. Kelly's lead single, "Like This" was eventually chosen as Rowland, who was influenced by the negative feedback the song received from blogs after the leaked snippets, began to think that that "Work" had no commercial potential. Freemasons, later remixed "Work", which according to Rowland, gave it "new life".
The music video for "Work" was filmed in Los Angeles, California on July 26, 2007 and shot back to back with the video for "Comeback" with director Philip Andelman.
"Work" was originally set to premiere during the September 10, 2007 episode of BET's Access Granted, along with "Ghetto", however, this did not materialize as there was confusion over which would be Rowland's next single, as the artist now had three videos shot. After her record label rescheduled the air date to October 22, 2007, the release was further pushed back, and the video finally premiered on the December 5, 2007 at SoUrban.com, the record label website for the Sony Urban Music division in the United Kingdom.
The imagery used in this video can be described as Rowland and her dancers posed in silhouette and shot against backdrops of vivid color and beam lighting. The beam lighting is used throughout the video to create a kaleidoscope effect which is used to break up each scene. During the last part of the clip the lighting schemes are reversed to show Rowland and her four dancer’s out of silhouette and performing a choreographed bollywood style routine against a black backdrop.
The video has also been edited to fit the Freemasons' remix. Recently, debate has grown on the Internet about whether the Freemasons' remix sample sound was taken, without permission, from Pakistani pop star Haroon's song "Yara" (2000). The video has been sent out to music channels in Australia and Eurasia. This version is available on the European Single as an enhanced video element.
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"Work" is a song recorded by American singer-songwriter Kelly Rowland. It was written by Rowland, Scott Storch and Jason Boyd and co-produced by Storch and Boyd for Rowland's second studio album, Ms. Kelly (2007). The full track was leaked on May 31, 2007 onto the internet. Although Columbia Records intended to release "Work" as Ms. Kelly's lead single, "Like This" was eventually chosen as Rowland, who was influenced by the negative feedback the song received from blogs after the leaked snippets, began to think that that "Work" had no commercial potential. Freemasons, later remixed "Work", which according to Rowland, gave it "new life".
The music video for "Work" was filmed in Los Angeles, California on July 26, 2007 and shot back to back with the video for "Comeback" with director Philip Andelman.
"Work" was originally set to premiere during the September 10, 2007 episode of BET's Access Granted, along with "Ghetto", however, this did not materialize as there was confusion over which would be Rowland's next single, as the artist now had three videos shot. After her record label rescheduled the air date to October 22, 2007, the release was further pushed back, and the video finally premiered on the December 5, 2007 at SoUrban.com, the record label website for the Sony Urban Music division in the United Kingdom.
The imagery used in this video can be described as Rowland and her dancers posed in silhouette and shot against backdrops of vivid color and beam lighting. The beam lighting is used throughout the video to create a kaleidoscope effect which is used to break up each scene. During the last part of the clip the lighting schemes are reversed to show Rowland and her four dancer’s out of silhouette and performing a choreographed bollywood style routine against a black backdrop.
The video has also been edited to fit the Freemasons' remix. Recently, debate has grown on the Internet about whether the Freemasons' remix sample sound was taken, without permission, from Pakistani pop star Haroon's song "Yara" (2000). The video has been sent out to music channels in Australia and Eurasia. This version is available on the European Single as an enhanced video element.
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