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"The Ketchup Song (Aserejé)" is the debut single by Spanish pop group Las Ketchup, taken from their debut studio album Hijas del Tomate (2002). It was released on 10 June 2002, and became an international hit later that year.
In addition to the original Spanish version, the song exists in forms with Spanglish and Portuguese verses, although the nonsensical chorus is identical in all three versions. This song reached number-one in the United Kingdom, as well as 26 other countries worldwide. As of 2006, the song has sold over 7 million copies worldwide, making it one of the best-selling singles of all time.
The song tells the story of a pimp-like, gypsy (afrogitano) with mystical qualities. Just after its release, the song became controversial because of rumors that it had emphatic references to Satanism, the devil and the inferno. The song's dance routine was a novelty in the early 2000s. Furthermore, the song and its dance moves were featured in the 2012 game Just Dance 4.
Las Ketchup was first introduced to Columbia Records through Shaketown Music, a small record label in Córdoba, Andalusia, who sent out the group's demo to a number of different record companies. The demo featured the songs "Asereje" and "Kusha Las Payas." When A&R Javier Portugués and Columbia director Raúl López listened to the demo, they stared at each other in delight exclaiming, "Wow, this is fantastic!" At first the intention was to arrange a distribution deal with ShakeTown Music but upon hearing the song they realised its international potential and so negotiated for Las Ketchup to sign with Sony.
The song is written in the key of Eb minor and follows the chord progression of Ebm–C#–B–Abm–Bb7 in the chorus. The pre-chorus uses an altered chord (B minor), or a modal interchange, as the cadence. According to Pandora.com, the song features "mixed acoustic and electric instrumentation, humorous lyrics, and electric guitar riffs".
The song is about a transcendentally seductive man called Diego, who walks into a crowded nightclub at midnight on a Friday. He is described as "looking fine" with the "moon in his pupils (con la Luna en las pupilas)" as he checks out "every girl in sight". He is a regular, always "there in the disco (allí en la disco)", "playing sexy", "feeling hotter" and he dances like "he does the mambo". The DJ, who knows Diego, routinely plays the song "on the spot always around twelve" for him, where Diego dances to it. His dance moves and visage "hypnotize" the spectators in the club, where "some will call" him "charming (chuleria)". Mystically, Diego habitually "comes and disappears" in the club, convincing the people there that this a work of "witchcraft ("brujeria"). Due to this conjure, they are led to believe that he is "the real, Rastafari afrogitano".
The music video was shot at Palm Beach, Estepona in Spain, at Chiringuito bar.
The video starts with the female band members laying out a carpet on the ground and putting the bar stools on display to set up their musical show. They then serve people exotic beverages at the beach bar. A male bar attendant with an afro enthusiastically pours drink in a glass and juggles a bottle around. Meanwhile, more and more beach-goers are shown drawing in to the bar, to watch the trio's performance. In some shots of the video, the trio would be performing near wooden window frames which are laid individually on the sandy beach.
During the song's chorus, the band members perform their signature dance moves of this song, alongside other visitors who also joyously participate. The band is then assisted to stand up on a table, where they execute their Asereje dance in front of a larger, jubilant crowd who gleefully jive in to the dance. By the end of the video, the crowd becomes jam-packed and in multitudes, with the young and old dancing to the song near the beach bar.
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"The Ketchup Song (Aserejé)" is the debut single by Spanish pop group Las Ketchup, taken from their debut studio album Hijas del Tomate (2002). It was released on 10 June 2002, and became an international hit later that year.
In addition to the original Spanish version, the song exists in forms with Spanglish and Portuguese verses, although the nonsensical chorus is identical in all three versions. This song reached number-one in the United Kingdom, as well as 26 other countries worldwide. As of 2006, the song has sold over 7 million copies worldwide, making it one of the best-selling singles of all time.
The song tells the story of a pimp-like, gypsy (afrogitano) with mystical qualities. Just after its release, the song became controversial because of rumors that it had emphatic references to Satanism, the devil and the inferno. The song's dance routine was a novelty in the early 2000s. Furthermore, the song and its dance moves were featured in the 2012 game Just Dance 4.
Las Ketchup was first introduced to Columbia Records through Shaketown Music, a small record label in Córdoba, Andalusia, who sent out the group's demo to a number of different record companies. The demo featured the songs "Asereje" and "Kusha Las Payas." When A&R Javier Portugués and Columbia director Raúl López listened to the demo, they stared at each other in delight exclaiming, "Wow, this is fantastic!" At first the intention was to arrange a distribution deal with ShakeTown Music but upon hearing the song they realised its international potential and so negotiated for Las Ketchup to sign with Sony.
The song is written in the key of Eb minor and follows the chord progression of Ebm–C#–B–Abm–Bb7 in the chorus. The pre-chorus uses an altered chord (B minor), or a modal interchange, as the cadence. According to Pandora.com, the song features "mixed acoustic and electric instrumentation, humorous lyrics, and electric guitar riffs".
The song is about a transcendentally seductive man called Diego, who walks into a crowded nightclub at midnight on a Friday. He is described as "looking fine" with the "moon in his pupils (con la Luna en las pupilas)" as he checks out "every girl in sight". He is a regular, always "there in the disco (allí en la disco)", "playing sexy", "feeling hotter" and he dances like "he does the mambo". The DJ, who knows Diego, routinely plays the song "on the spot always around twelve" for him, where Diego dances to it. His dance moves and visage "hypnotize" the spectators in the club, where "some will call" him "charming (chuleria)". Mystically, Diego habitually "comes and disappears" in the club, convincing the people there that this a work of "witchcraft ("brujeria"). Due to this conjure, they are led to believe that he is "the real, Rastafari afrogitano".
The music video was shot at Palm Beach, Estepona in Spain, at Chiringuito bar.
The video starts with the female band members laying out a carpet on the ground and putting the bar stools on display to set up their musical show. They then serve people exotic beverages at the beach bar. A male bar attendant with an afro enthusiastically pours drink in a glass and juggles a bottle around. Meanwhile, more and more beach-goers are shown drawing in to the bar, to watch the trio's performance. In some shots of the video, the trio would be performing near wooden window frames which are laid individually on the sandy beach.
During the song's chorus, the band members perform their signature dance moves of this song, alongside other visitors who also joyously participate. The band is then assisted to stand up on a table, where they execute their Asereje dance in front of a larger, jubilant crowd who gleefully jive in to the dance. By the end of the video, the crowd becomes jam-packed and in multitudes, with the young and old dancing to the song near the beach bar.
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Pop
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Rock/Pop
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