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David Byrne and St. Vincent worked with digital promotions company Topspin Media to distribute the promotional single "Who" and create embeddable widgets to stream their album Love This Giant (2012).
A music video directed by Martin du Thurah was released on September 4, 2012.
"When David Byrne approached Martin De Thurah to make his latest video for his collaboration with St Vincent, Martin wanted to see what happens when a little crowd of people gather 'to explore human existence'. This involves Annie Clark (aka St. Vincent) lying in the road a lot, David occasionally swigging from a medicine bottle, and a bit of groovy dancing that echoes (very) old Talking Heads videos... The result is witty and charming. Filmed over a long day in Unionville, upstate New York, the video was beautifully shot by DoP Natasha Braier and edited by Martin's long-term collaborator Mikkel EG Nielsen." (David Knight, Promonews)
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