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"Gentleman" is a K-pop song by South Korean musician Psy released on April 12, 2013 (KST), serving as his 19th single. It is the follow-up to his international hit single "Gangnam Style", which at the time of "Gentleman"'s release had been viewed on YouTube over 1.5 billion times. The first public performance of the song, with its associated dance, was unveiled at 6:30 pm on April 13 at Seoul World Cup Stadium in Seoul. A poster and Twitter message was released containing the main line of the song "I'm a mother f••••• gentleman", alluding the obscured word is "fucker"; The obscured word was later revealed to be "father".
As of 13 October 2014, the video has been watched more than 742 million times on YouTube. It has set YouTube records for most views in its first 24 hours, most views in any 24 hours, fastest music video to reach 100 million views, fastest overall video to reach 200 million views, and 300 million views. The song has reached number one on charts in three countries and has topped iTunes charts in 40 countries.
The song was included in the game Just Dance 2014 as a selectable song to dance to. It was also one of the songs available on the demo version of the game.
Psy first announced a new single would be forthcoming by Twitter on March 8. He originally intended to follow up "Gangnam Style" with a song called "Assarabia", which is Korean slang for "Oh Yeah!", but changed course upon realizing that the title might be offensive to Arab listeners.
For the April 13 debut of the dance, Psy instructed fans to attend in white attire. 50,000 people attended the April 13 World Cup Stadium performance. The 6:30 pm Seoul time/ 2:30 am U.S. ET performance was broadcast live on YouTube.
Although his previous song's associated widely-imitated horse-riding dance had brought him notoriety, the "Harlem Shake" had recently challenged Psy and "Gangnam Style" for the top position in pop culture. Psy felt a lot of pressure to satisfy his growing fanbase, saying "Of course I feel more burden than before, because lots of people are watching." The new dance is characterized by fast, hip-swinging movements in Stuff.
When the song was being introduced, Adam Sherwin of the The Independent reported that "A trailer posted on PSY's Twitter links to a thudding beat with a repeated lyric of 'I'm a mother, father, gentleman'. Or 'motherf***er ' depending on the interpretation of PSY's accent." A poster was also released containing the main line of the song "I'm a mother fxxxxx gentleman". At a press conference for the "Happening" concert, PSY mentioned that he chose the phrase because it was easy to pronounce. He also chose 'alangamola' (I don't know if you know) as a common lyric in the song as it was easy to sing along to.
The song features more English than "Gangnam Style". The website The Huffington Post classifies the song as electro-pop, while Time describes it as K-pop.
In an interview with The Daily Beast, Psy said he originally planned to collaborate with Justin Bieber on the single, but he and manager Scooter Braun deferred that to make the goal of the single to prove he was not a one-hit wonder. He described the song as "a sort of a mash-up of my previous 10 tracks and 10 hooks. I made a surgery with those 10 songs."
The music video is directed by Cho Soo-hyun, who previously directed Psy's music video for "Gangnam Style", and the MV for "This Love" by Shinhwa. It is co-edited by Yang Hyun-suk. "Gentleman" was filmed on April 8 and 9 in various parts of Seoul and Goyang, South Korea. The boutique in the opener is the 10 Corso Como store in Cheongdam-dong, and the elevator scene was at the The Grand InterContinental Hotel, both of which are in the Gangnam District. The elementary school was in Seongdong District, and the library was the Seoul Metropolitan Library in Seoul City Hall. A part of the hip-swing dance scenes was at the Mapo Bridge. In Goyang, scenes were shot at an indoor pool at Goyang Stadium, an Ilsan indoor golf driving range, and Hallyu World. South Korean TV show Infinite Challenge cast members Yoo Jae-seok, Park Myeong-su, Jeong Jun-ha, Jeong Hyeong-don, Noh Hong-chul, HaHa, and Gil make appearances in the video, with Yoo and Noh making return appearances from the "Gangnam Style" video. The two bikini girls are models; the yellow bikini girl, Choi So-Ra, was the winner of the third cycle of Korea's Next Top Model. Four of the other girls featured in the music video are acting majors from Dongduk Women's University in Seoul.
The video is described to have a "sexual twist" in comparison to his previous single and features Psy performing a "fast, hip-swinging dance," sporting harem pants, and an array of jackets in wide-ranging colors and sunglasses that he has become known for wearing. Before the release of the video, he hinted that the choreography will be a unique take on a classic dance by stating that "All Koreans know this dance. But (those in) other countries haven’t seen it". The dance was later revealed to be the "arrogant dance" from the song "Abracadabra" by South Korean girl group Brown Eyed Girls. Lee Joo Sun, Psy's choreographer who came up with the 'horse-riding' dance for "Gangnam Style," had said, "We have a great dance. We thought up 50 different dances, everything from a sports dance to an animal dance, but we finally decided that dance fits the song best." The music video also features an appearance by the girl group member Ga-In. Psy reportedly paid a royalty to Brown Eyed Girls' choreographers in order to use the routine in the video. Another dance move called the "crab dance" was incorporated where one moves sideways with their hands in the shape of a crab's claw, and created by Lee Joo-sun.
Editing took place from April 10–12, while Psy was also preparing for his concert. He said that in that week, he got five years older. He estimates the production cost was larger than expected, about $150,000, partly from schedule changes on his part.
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