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The video for "Natural ni Koishite", directed by Kodama Yuichi, features Perfume outside of a Natural Beauty Basic store singing and dancing to the music. The floor of the set is a moving sidewalk, which is used in the dance routines. Midway through, the girls retreat into the store, instantly emerging with arms full of shopping bags. At the end, they run off of the set and out into the parking lot of the movie studio that the video was being filmed at. The clothing for the video was provided by Natural Beauty Basic, and was made available for sale on the website. Four shorter versions of the video were used as commercials: one for each member of Perfume, and one with all three walking down the sidewalk.
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