Track Name
Kelly Rowland
Here I Am
Commander
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Track Description
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"Commander" is a song performed by American recording artist Kelly Rowland from her third studio album, Here I Am (2011). It serves as the project's international lead single and her debut release with Universal Motown. It was co-written by American songwriter Rico Love, who described the song as a "fun and aggressive club record" with themes of female empowerment and lyrics with deliberate grammatical errors. French disc jockeys and producers David Guetta and Sandy Vee produced "Commander" with synthesized dance beats that blend R&B with electronica and house music. Rowland and Guetta had previously topped charts around the world with a similar dance production, "When Love Takes Over", in 2009. The song was premiered at the 2010 Winter Music Conference and subsequently garnered acclaim from contemporary critics for Rowland's vocal performance as well as Guetta's musical production.

Just over a month after release, it topped the U.S. Hot Dance Club Chart and later peaked top ten in the UK and top twenty in Ireland and New Zealand. Entertainment Weekly named "Commander" the number-one summer jam of 2010 and named by Fitness Magazine as one of The Top 100 Workout Songs of 2010. The song was nominated at the International Dance Music Awards for Best R&B/Urban Dance Track. An accompanying music video was directed by Masashi Muto, and portrays Rowland facing herself in various dance-off scenes. Promotion for the release included performing the song live on BBC Radio 1's Live Lounge and The Graham Norton Show. The Extended Dance Mix, also produced by Guetta, was released alongside the main single worldwide, whereas the urban remix with American rapper Nelly was released in the United Kingdom and United States.

The video was filmed on May 5, 2010 with Japanese music producer and promo director, Masashi Muto. Muto's previous work includes "I Will Be Here" for Dutch disc jockey Tiƫsto, as well as promo clips for Pepsi and Honda. His work is known for its scale, impact and colorful imagery. Love and Guetta make cameos in the video whilst Fatima Robinson handled the video's choreography. The Los Angeles Times was one of several media outlets present during the video shoot and were able to release exclusive "behind the scenes" footage on May 10, 2010. On June 1, 2010 an unfinished version of the video was leaked online; this was addressed on Rowland's official Twitter account, where she made clear that leaked video was the wrong edit. UK music channels MTV and MTV Base began to play the early version of the video on June 8, 2010 though, it was not until June 21, 2010 when the official final version premiered on Rowland's website.


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Genre

R&B

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Music Video
Youtube (34,758,322 views)
83,577 2,653 (3%)
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Video Director
Masashi Muto

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None


Video

Play on Youtube


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Status
Unlocked



Data Complete
60%

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