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"Hit 'Em Up" is a diss song by rap artist 2Pac (Tupac Shakur), featuring his group the Outlawz. It is the B-side to the single "How Do U Want It", released on June 4, 1996, from the album All Eyez on Me. The song’s lyrics contain vicious insults to several East Coast rappers, among them, Shakur's former friend and rival, The Notorious B.I.G., also known as Biggie Smalls. Reporter Chuck Philips who interviewed Tupac at Can Am where it was recorded described the song as "a caustic anti-East Coast jihad in which the rapper threatens to eliminate Biggie, Puff and a slew of Bad Boy artists and other New York acts" in retaliation for what Tupac believed was their role in setting up his attack at the Quad studios. The song was produced by long-time collaborator Johnny "J" and samples the bassline from "Don't Look Any Further" by Dennis Edwards. The video, itself described as infamous, includes impersonations of Biggie, Puffy and Lil' Kim.
"Hit 'Em Up" is said to have played a part in exacerbating the East Coast–West Coast hip hop rivalry. Following its release, the East Coast rappers insulted in the song responded through tracks of their own. The controversy surrounding the song is due in part to Shakur’s murder only three months after its release.
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