Prior to its release on the album, The Crystal Method did not talk about the song "Falling Hard" in particular, they had mostly discussed in interviews the songs "Drown in the Now", "Double Down Under", and "Black Rainbows". It was unknown by the public until February 2009 that Meiko would actually be the one performing the vocals in the song.
The Crystal Method have discussed other potential singles like "Double Down Under", and out of all of the times that they had been talking about possible singles, "Falling Hard" had not been mentioned.
Upon the release of Divided by Night, "Falling Hard" instantly had become popular on iTunes, becoming The Crystal Method's second most purchased song (behind "Drown in the Now"), and the electronic genre's fifth most purchased song “ evidence that "Falling Hard" might become a single. File Hashes