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"Alive" is a song by English electronic music duo Goldfrapp from their fifth studio album, Head First (2010). It was written and produced by Alison Goldfrapp and Will Gregory, with additional production by Richard X. The song was released on 7 June 2010 as the album's second single. The single failed to chart on the UK Singles Chart, while becoming Goldfrapp's fifth single to top the Hot Dance Club Songs chart in the United States.
Impressed by their work on the music video for Florence and the Machine's song "Dog Days Are Over", Alison asked the direction duo LEGS to produce a script for the song "Alive". Legs decided to create a dark video featured in a demonic world because "Alive" is "so infectiously happy and bright." The video was inspired by heavy metal bands and the music video for Olivia Newton-John's song "Physical".
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