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10 Minutes is a synthpop song by Romanian recording artist Inna and features songwriters and producers Play & Win, longtime collaborators of Inna. In Romania it was released as her fifth single in order to promote the Romanian release of Inna's debut album Hot, which also included earlier chart successes such as "Hot", "Amazing" and "Déjà Vu". "10 Minutes" premiered on Inna's official YouTube page in December 2009 and was sent to Romanian mainstream radios on 25 January 2010. It peaked at number eighteen on the Romanian Top 100. For its international release, a music video was shot during June 2010 in London. "10 Minutes" was released as the fourth single from Hot in France and the fifth in the Netherlands.
The music video for "10 Minutes" premiered on 29 June 2010 on Inna's official site. The video was filmed in London and was directed by Paul Boyd, famous for collaborating with Mariah Carey and Shania Twain. However, the music video did not become a hit in Romania. The Pussycat Dolls-inspired music video shows Inna dancing in a club and flirting with a waiter, while other people are star-struck by her. It is also a club-oriented video, and shows Inna preparing for a show in the suburbs of London.
The United Kingdom version of the video premiered in early January 2011, on All Around the World Productions' official YouTube page. The video was shortened by cutting out some repetitive scenes and focusing on Inna's image. The UK edit lasts for 2 minutes and 33 seconds. As Media Forest Romania stated on their Facebook profile, the music video was already aired in France, Israel and Switzerland, as of January 2011.
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