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Music video, directed by Dom and Nic, is set in an apparently post-apocalyptic world and shows the band playing as a growing number of military helicopters fly overhead. Several of the helicopters land while a crowd gathers to watch the band play and throw coloured smoke grenades. At the end, the band members board one of the helicopters and fly away.
The video's setting is ambiguous; it was filmed on location at Beckton Gas Works in London, but the phrases "Do you know what I mean?" and "Be here now" can be seen painted in Czech on one of the surrounding buildings. Liam Gallagher wears a snorkel parka and sports a unique pair of tailor-made sunglasses.
The helicopters used were British Army Westland Lynx AH.7s. One is an AH.7(DAS) variant, noticeable for the distinctive "disco ball" infra-red jammer under the tail. The other is a "stock" AH.7, albeit with a TOW antitank missile sight mounted over the left-hand front seat. Although only two helicopters were used, post-production techniques such as split screen editing, camera angles and CGI produced the huge number of helicopters seen in the video.
The band was later accused of hypocrisy for hiring the helicopters for the video; in 2002 the band forced the British Army to pull a recruiting video that used "Morning Glory" as background music, stating their vehement opposition to war and the military.
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