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"Pure Morning" is the first single from British alternative rock band Placebo's second album Without You I'm Nothing. The single was very successful in the United States, reaching #19 on the Billboard Hot Modern Rock Tracks chart, and it also reached #4 on the UK Singles Chart. The song has been featured often in British television advertisements. In 1999, it was featured in an advert for the Lexus IS200.

"Pure Morning" was also included as track 12 on Big Shiny Tunes 3. The song was included on the soundtrack to the 2005 film The Chumscrubber. The intro is also featured in the Beavis and Butt-head spin-off Daria Season 3 episode Just Add Water. The song was covered by the project of Johnathon Sharp, Biotek, on their album Punishment for Decadence.

"Pure Morning" was a last minute addition to Without You I'm Nothing, being recorded as the band prepared B sides for the album in May, under "Nancy Boy" producer Phil Vinall. After playing with a guitar loop, they decided to develop it into a full song. Brian Molko said the lyrics were written "off the top of my head", so he only noticed their significance after recording.

Molko said the it was overall "a song about friendship", starting from the situation of "coming down when the rest of the world is waking up", such as when clubgoers get home as the sun rises and everyone else is going to work. The feeling of dislocation, "that point you feel like your life is the least sorted ever", would be solved by someone to "slip their arm around you and make slumber easier."

Molko summed up as "All you really crave is for a friend to put their arms around you and make you feel better. That’s the pure morning, when that happens.”

The music video, directed by Nick Gordon, and shot in slow motion at the junction of Savoy Street and Savoy Hill in London, focuses on the character of a suicidal man played by Brian Molko. Police and authorities attempt to stop him from jumping from a building to end his life. Shots of the rest of the band consist of them being arrested for unseen crimes. News crews report on the scene and a single police officer runs through the building to attempt to convince the suicidal man from jumping.

Molko eventually leans forward, causing many characters to react in sadness and anguish as if he has jumped; but instead of falling all the way, he impossibly starts walking vertically down the side of the building to about halfway down the building, to the astonishment of all. Molko wears a black polo neck shirt with holes at the shoulders, and black nail polish on his fingers and toes. He also wears tight black leggings, and has his makeup done in his usual androgynous style.


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HASH1: 7681AD65A6CF61FD HASH2: 7585FF4805330960 (FLAC)




Genre

Alternative Rock

Mood
...

Style
Rock/Pop

Theme
...

Music Video
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Video Director
Nick Gordon

Video Production Company
Academy Films


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Unlocked



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