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The whimsical Makeida Beckford whose stage name is “Keida,” has emerged as a budding new talent on the dancehall/reggae scene. Aptly mistaken for an “uptown girl,” Keida is quick to correct the masses – “I am actually from Bull Bay, Jamaica. Not quite uptown!” Growing up in a household in which both her parents are visual artists, they instilled a work ethic that charged Keida to follow her dreams and do whatever it is that inspires and drives her. A well-rounded individual – Keida paints, surfs and is an experienced graphic designer - she passionately extends herself to the limit.
A STAR HAS EMERGED! The call to music came while enrolled at the Edna Manley School of Visual and Performing Arts. In 2009, Keida released her debut single “Jamaican Boy,” on the Stalag Riddim.
The single, which was produced by Craig "Leftside" Parks of Keep Left Records, is a light-hearted ode to the men of her beloved island, Jamaica. With over 100,000 YouTube views, the song became an instant radio hit receiving airplay locally and abroad. Keida recalls the first time she heard the single on the radio, “When I heard ‘Jamaican Boy’ on the radio for the first time I was doing set design in school, I was excited but humbled. I thought it would just be a one-time thing. At that point I still hadn't realized the reality of myself as an artist.”
Following the success of “Jamaican Boy,” Keida released singles such as “Can’t Get Enough” (Birchill Records), “Hot It Up” (KeepLeft Productions), “Bubble Up” (Chimney Records), Dancefloor/Care Not” (Jam 2 Productions), “All I Have” (Romeich Records) and “Really Love” (Liv Up Records) to name a few. The recognition afforded her the opportunity to work with other producers such as (ZJ Chrome/CR203) and Don Corleon.
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