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Ultimate Success Today is the fifth studio album by American post-punk band Protomartyr. Thematically inspired by lead singer Joe Casey's mid-life crisis in the wake of the band's debut being reissued, the album - conceived as a "valediction" of the band's first decade together - was recorded in 2019 at Dreamland Recording Studios in Hurley, New York with the help of producer David Tolomei. The sessions saw the band playing and recording as a single unit, even to the extent of following similar daily routines. It also notably features collaborations with a number of guest musicians such as Jemeel Moondoc and Fred Lonberg-Holm. The lyrics, mostly written by Casey on the spot, have been described as dark and apocalyptic; while the music has been found to be subtler and more dynamic than the band's past releases.
Titled after "get rich quick" infomercials, the album was scheduled to be released in May, but was postponed to July due to the COVID-19 pandemic. Three singles were released accompanied by their respective videos, and a visual version of the album was made available 2 days before its release. It received "critical acclaim", with many critics finding it reflective of the state of the world at large in 2020 despite being written the year before, while the band also received praise for their stylistic evolution.
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