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"Yellow" and "Shiver" were initially released as EPs in the spring of 2000 along with the songs "Help Is Round the Corner" and "No More Keeping My Feet on the Ground", the third taken from the band's first EP, Safety. In the United States, the song was released as the lead single from the album. In October 2000, the track was sent to US college and alternative radio outlets. The band released a limited-edition CD of "Trouble", the third single from Parachutes, which features a remix of "Yellow". It was pressed to 1,000 copies, and was issued only to fans and journalists.
General Info:
"Yellow" was written by the band and co-produced it with British record producer Ken Nelson for their debut album, Parachutes (2000).
The song was recorded in March 2000, and released in June that same year as the second single from Parachutes, following Shiver, and the lead single in the United States. "Yellow" reached number four in the UK Singles Chart, giving Coldplay their first top-five hit in the United Kingdom. Helped by heavy rotation and usage in promotions, the song thrust the band into popularity. "Yellow" has since been covered by various recording artists worldwide, and remains one of the band's most popular songs.
Background and inspiration:
"Yellow" was written in Rockfield studio in Wales called the Quadrangle, where Coldplay began working on their debut album, Parachutes. One night after finishing recording "Shiver", the band took a break and went out of the studio. Outside, there were few lights on and the stars in the sky were visible and "just amazing", according to the song's co-producer, Ken Nelson. He told the band to look at the stars, which they did. Lead singer Chris Martin was inspired by the sight and the song's main melody, consisting of a chord pattern, popped into his head. At first, Martin did not take it seriously "as he relayed the tune to the rest of the band in his worst Neil Young impersonation voice". Martin has said, "The song had the word 'stars' and that seemed like a word you should sing in a Neil Young voice." The melody "started off a lot slower", according to drummer Will Champion, and it sounded like a Neil Young song. Not long after, despite not taking the song seriously, Martin's idea worked out when he had developed the tempo of the verse. When guitarist Jonny Buckland started playing it and supplemented it with his ideas, they had created the riff, "and it sort of got a bit heavier".
While composing the song's lyrics, Martin could not find the right words. He was thinking of a specific word, which he deemed a missing key word in the lyrics, to fit the song's concept. He looked around the studio and saw Stephanie, a friend who happened to be present in the studio at that time. Martin later titled the song "Yellow" as a reference to Stephanie's yellow glow. The lyrics progressed from there with the band collaborating. Bassist Guy Berryman came up with the opening line "Look at the stars". That night, having quickly composed the song, the band recorded it.
A much different origin of the song was told on The Howard Stern Show in November 2011. Chris Martin explained to Stern that he was impersonating Neil Young while entertaining guests when he came across the first chord of the song, which stuck with him for a bit; then in a Neil Young voice he sang "look at the stars". Martin went on to further explain that the word "yellow" has absolutely no meaning whatsoever and while writing the rest of the song he tried his best to change "yellow" to something else since every lyric before yellow made no sense but in the end the word "yellow" just sounded right. Martin also told Stern that through the years depending on the attitude and manner of whoever interviews him, he would make up some story about a song or album titles just to move on to the next question. Martin applauded Stern saying "I like you, Howard, so that's the first time I've ever told anyone the truth behind 'Yellow'."
Recording and production:
The band and Nelson produced the track. Nelson was acquainted with the band's music through the former's manager. Nelson's manager gave him a copy of an EP and single by Coldplay, and showed interest in working with them after seeing the band perform live. "Yellow" was initially recorded upstairs in the project studio, basically a demo room in Liverpool's Parr Street Studios. The track was later mixed in New York City.
Nelson and the band encountered problems in producing some aspects of the song. According to Champion, "... it was really difficult to record, because it worked at about five or six different tempos. It was a tough choice of choosing which tempo to play, because sometimes it sounded too rushed, and sometimes it sounded as if it was dragging..." The band was trying to get the right tempo, according to Nelson, "because a beat either side of the tempo we picked didn't have the same groove". To improve the song, they recorded this part live and Buckland overdubbed his guitar. They recorded it two or three times until Nelson and the band were happy at the output. The backing vocals were recorded in the control room of Quadrangle.
Nelson used an analogue 2-inch type tape in recording most of the tracks in the album. As recording progressed, "Yellow" was one of a couple of songs that they "couldn't quite get on analogue". They recorded different versions but it did not satisfy their taste. So Nelson used Pro Tools "to get the feel of just right"; once all takes were recorded into the computer, "we then put it down to the 2-inch, which I found was a great way to do it", according to Nelson.
Release:
The single, accompanied by its TV reception through its music video, received massive radio airplay, particularly at BBC Radio 1. The reaction was chiefly positive and even the newly revitalised BBC Radio 2 played the track repeatedly. This heavy rotation continued for months after its release, eventually ending as 2000's most-aired song. A month after the album was released in the United States via record label Nettwerk, "Yellow" was used as the theme song for ABC autumn television promotions. The song was also used as the theme music for The Cancer Council Australia's "Daffodil Day", in recognition of that organisation's official flower's yellow hue.
Critical reception"
The song was well received by music critics. Matt Diehl of Rolling Stone Magazine has noted "Yellow" is "unrepentantly romantic", adding that "the band creates a hypnotic slo-mo otherworld where spirit rules supreme". "Yellow" won Best Single at the 2001 NME Carling Awards. It was nominated at the 2002 Grammy Awards for Best Rock Song and Best Rock Performance by a Duo or Group with Vocal. Billboard said that "every time that electric-guitar riff barges in, you're hooked all over again." In August 2009 the song was listed at #263 on Pitchfork Media's "Top 500 songs of the 2000s". In October 2011, NME placed it at number 139 on its list "150 Best Tracks of the Past 15 Years".
Chart performance"
"Yellow" played well in Europe, and was popular. In the United Kingdom, its midweek sales suggested that the single would reach the Top 10 of the chart. Although the band supposed "Yellow" would decline inside the Top 20, they would have considered its performance a triumph since the album's lead single, "Shiver", had only reached the 35th position. Since "Yellow"'s second week sales were stronger, it eventually reached number four, giving the band their first Top 10 single in the United Kingdom. The popularity of the song in British clubs, pubs and sporting events bolstered the album to debut at number one on the UK Albums Chart. As of February 2015, the song has sold 530,000 copies in the UK.
"Yellow" achieved popularity in the United States, and was Coldplay's first American hit. The single charted on eight different Billboard singles charts; it also topped various US modern-rock radio playlists in the spring of 2001. The single performed as it did in Europe and has helped Parachutes be certified gold by the Recording Industry Association of America during the single's stay on the chart. As of October 2014, the song has sold over 2 million copies in the US.
After Coldplay's appearance at Sound Relief in Australia, In the charting week starting 22 March 2009, the single made a return to the Australian ARIA Top 50, after almost eight years since its last appearance in the Top 50. It re-entered the chart at number 48.
Music video:
The music video for "Yellow" was filmed at Studland Bay in the county of Dorset, South West England. The video is minimalistic, featuring only Martin singing the song as he walks along the beach. He is seen wearing a set of waterproofs with his hair wet, suggesting that it had just rained. The video is one continuous shot with no cuts. The entire sequence is in slow motion.
Originally, it had been intended for the whole band to appear in the video, in a sunny setting. Champion's mother's funeral was held on the day of the shooting, so it was decided that only Martin would appear in the video, which was also the immediate explanation of his mood during this part. The weather also opposed the original plan, with harsh winds and rain instead of the sunny day that had been envisioned. It had also been originally intended for there to be moving stars in the sky, as if in a time-lapse. The directors agreed that the moving stars would distract the focus of the video from Martin. The plan of time advancing was kept. The video begins with the beach being somewhat dark until sunlight arrives nearly at the video's midway point.
The video was directed by British directing duo James Frost & Alex Smith of The Artists Company. It was shot at 50 frames per second, twice the regular speed. At the shoot, Chris Martin had to sing the song at double speed so that the audio and visual content would be in sync, a common yet difficult practice of music videos. The final product is slowed to 25 frames per second, giving the slow motion effect of the video. The transition of the video from night to day was achieved during the telecine process. During the transfer from film to videotape, an operator manually adjusted from a monochromatic, grainy look at the start, to a warm, colorful and bright look at the end of the video. The look was inspired by the night swimming scenes in the movie Jaws.
Live performances:
Coldplay performing "Yellow" in 2006 during the Twisted Logic tour, with yellow balloons falling
Coldplay have performed the song throughout their career, and it is a firm audience favourite. The song had its debut performance on television on the show Later...with Jools Holland. They performed Parachutes's lead single, "Shiver", and the new song, "Yellow"; but it was the latter that had an immediate studio audience impact. They have also performed it at the Glastonbury Festival, one of the prominent festivals in Europe. During their second appearance in July 2000, Coldplay performed "Yellow" and "effortlessly" captured over 10,000 spectators. Coldplay's popularity at this time was still growing and "Yellow" has helped cultivate it; Martin has said it was the best day of their year. During most concert performances, large yellow balloons are dropped on the audience. The first known sighting of yellow balloons was on 24 September 2002 at the UIC Pavilion in Chicago. Chris Martin noticed the balloons in the air with a surprised look. In more recent years, (January 2013) the balloons are filled with confetti, and at the end of the song Chris Martin would pop one with his guitar causing confetti to fly everywhere.
A live acoustic version performed on Jo Whiley's The Lunchtime Social was included on the Acoustic EP. Another live version featuring only piano and vocals performed and broadcast in Los Angeles on KCRW's Morning Becomes Eclectic was included on the Japanese Clocks EP. Most recently an acoustic piano version the song was recorded in the studio for Starbucks charity compilation album Every Mother Counts 2012.
Coldplay performed the song at the Celebrating Steve event at the Apple campus on 16 October 2011. Before the performance, Martin revealed that, when they first played it for Steve Jobs 10 years ago, Jobs said the song was "shit" and that "they would never make it". The song was later performed on 7 July at the G20 summit in Hamburg, Germany with guest vocals from Shakira.
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The song was well received by music critics. Matt Diehl of Rolling Stone Magazine has noted "Yellow" is "unrepentantly romantic", adding that "the band creates a hypnotic slo-mo otherworld where spirit rules supreme". "Yellow" won Best Single at the 2001 NME Carling Awards. It was nominated at the 2002 Grammy Awards for Best Rock Song and Best Rock Performance by a Duo or Group with Vocal. Billboard said that "every time that electric-guitar riff barges in, you're hooked all over again." In August 2009 the song was listed at #263 on Pitchfork Media's "Top 500 songs of the 2000s". In October 2011, NME placed it at number 139 on its list "150 Best Tracks of the Past 15 Years".
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