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Bloom is the second studio album by Australian singer Troye Sivan, released on 31 August 2018 through EMI Music Australia and Capitol Records. The album follows up his 2015 debut studio album, Blue Neighbourhood, and features guest appearances from Gordi and Ariana Grande. It was preceded by the release of the singles "My My My!", "The Good Side", "Bloom", "Dance to This" and "Animal".
At the ARIA Music Awards of 2018, the album was nominated for three awards; Album of the Year, Best Male Artist and Best Pop Release.
Composition
Bloom has been called Sivan's "sex album", as well as "darker", "more guitar-driven" and "more danceable" than his previous material. It has also been described as containing material about defiant gay expression; the first song, "Seventeen", is about a sexual experience Sivan had with a man he met on Grindr. Sivan wrote most of the album with American musician Leland and Canadian musician Allie X. The album's production was primarily handled by Bram Inscore, Oscar Görres, Oscar Holter and Ariel Rechtshaid.
Release and promotion
See also: The Bloom Tour
"My My My!" was released as the lead single from the album on 10 January 2018, and was accompanied by a music video directed by Grant Singer. The second single "The Good Side", was released nine days later. It is an acoustic track about a breakup, with Sivan explaining that the song is an open letter to an ex-boyfriend. The title track "Bloom", a song about anal sex, which was promoted by the hashtag "#BopsBoutBottoming" that was trending on Twitter, was released on 2 May as the third single. "Dance to This", featuring American singer Ariana Grande, was released on 13 June as the album's fourth single. The fifth single, "Animal", was released on 9 August. On 14 June, Sivan announced a Target special edition would be released featuring two new songs, "This This" and "Running Shoes". The album was released on 31 August 2018 by EMI Music Australia and Capitol Records.
Sivan promoted the album via the Bloom Tour, which began on 21 September in Irving, Texas, and ended on 30 November 2019 in Chengdu, China.
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