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Vibras (English: Vibes) is the fifth studio album by Colombian reggaeton singer J Balvin released on 25 May 2018 through Universal Latin. The album was promoted with five singles, including the international hit, "Mi Gente", which was released as the lead single of the album.
In June 2017, Balvin together with French producer and DJ Willy William released the single, "Mi Gente". The song became a major commercial success reaching number one in over thirty countries worldwide, including number three on the US Billboard Hot 100 chart; it stayed on the chart for 35 consecutive weeks. According to Balvin he developed the concept for the album from the moment "Mi Gente" started "connecting with audiences around the world", wanting to make a fusion of different world beats and rhythms and refine the reggaeton music.
In an interview with Ebro Darden for Beats 1 Radio on Apple Music in April 2018, Balvin described the sound of the record as 33% dancehall, 33% R&B, and 33% reggaeton. Balvin further elaborated that a lot of love was put into the album's work and that contains different vibes, hence the name, Vibras, "The real meaning of this album was what's going on with Spanish music that’s going so global, the fact that we did an album that the beats are so amazing that you don't have to understand what we say, you just have to love the songs."
Talking to NBC News Balvin explained how the core of the album is still the reggaeton, but according to him you can present the genre "in a way that people that don't know reggaeton or don't understand it, they would feel great." The singer further elaborated that he went back to his roots, but also "added some extra spice to it". Apart of William, the album features multiple other collaborators including the reggaeton duos Wisin & Yandel and Zion & Lennox, Brazilian singer Anitta, Mexican indie-pop musician Carla Morrison, flamenco singer Rosalía and Aruban singer Jeon.
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