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"Memories Are Now" is the fourth full length studio album by American singer-songwriter Jesca Hoop, released 10 February 2017 through Sub Pop Records.
At Metacritic, which assigns a normalized rating out of 100 to reviews from critics, the album received an average score of 83, based on 14 reviews, indicating "Universal acclaim "
User Album Review
Jesca Hoop has crafted the perfect sonic palette to contest the direction society is heading. There’s nary a note on this record that doesn’t feel organic and earthy, as if Hoop assembled all of the instruments used on Memories Are Now from the same great felled oak tree and recorded the album on its stump.
At 39 minutes, there’s hardly a wasted moment on Memories Are Now. It's the rare folk record that never allows you to zone out or simply engage with it as a collection of lilting melodies and ornate instrumentals. Hoop has been producing thought-provoking, arresting folk music since Kismet was released nearly a decade ago, but this is her most cutting, cohesive, and critical record yet.
Reviewed by Grant Rindner for thelineofbestfit.com.
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