Album Title
Spice Girls
Artist Icon Holler / Let Love Lead the Way (2000)
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First Released

Calendar Icon 2000

Genre

Genre Icon Pop

Mood

Mood Icon Excitable

Style

Style Icon Rock/Pop

Theme

Theme Icon ---

Tempo

Speed Icon Medium

Release Format

Release Format Icon Single

Record Label Release

Speed Icon Virgin Records Sweden

World Sales Figure

Sales Icon 101,000 copies

Album Description
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"Holler" is a song by British pop girl-group the Spice Girls, released as one of the two songs picked as the lead single from their third studio album, Forever (2000). The song was written by the Spice Girls, Rodney Jerkins, LaShawn Daniels, and Fred Jerkins III, with Jerkins also producing it. The single was released as a double A-side single along with "Let Love Lead the Way" internationally, on 23 October 2000, except within the United States and Canada.

"Holler" is considered a more mature song, with R&B influences, and with lyrics talking about sexual pleasure. Critics gave "Holler" favorable reviews; though some thought it was too different from their previous sounds. However, most praised its funky groove and called it "a pleasant surprise", picking it as one of the best tracks on the album. The single was a number-one hit in the United Kingdom, while it also reached top-ten positions in more than 10 countries.

After releasing "Goodbye" as their first single without member Geri Halliwell, in 1998, the band took a break and only came back to a recording studio in mid-1999, when Rodney Jerkins signed up to give their then-upcoming new album a tougher sound. Jerkins said, "I went out to dinner with a couple of the Spice Girls about a month and a half ago and they told me that they want me to, you know, do some work on their album, so I'm planning on going to London at the end of January, early February to work on the album, so it should be cool. I'm ready for it, it will still have a pop appeal, but the beats will be a little harder."

Later, in October 1999, Jerkins also said, "I did three songs with them, and everybody I've been playing them for can't believe it's the Spice Girls. I like to create for the artist on the spot. I knew I had to do the Spice Girls 10 months beforehand, but I didn't write one single lyric or do one track until I got to London. We started working on the songs the day I met them, because I wanted to get a vibe from them. We did the three songs in five days." In December 1999, the girls performed a few new tracks during the "Christmas in Spiceworld" tour, including "Holler".

In March 2000, BBC Radio announced that the first single from their forthcoming third album will be "Holler". However, in May, Melanie C told Heat Magazine revealed that the first single off the album will be a ballad entitled "Let Love Lead the Way" and will be released in August. In July 2000, the girls said that the first single had not been chosen yet, and that they were still up for discussion which one will be the first single. Finally, in late July, Melanie C confirmed to T4 that their new single will be a double A-Side of "Let Love Lead the Way" and "Holler", saying that the video for "Let Love Lead the Way" was already filmed and the video for "Holler" would be filmed soon. On 1 September 2000, Brazilian radio station Jovem Pan started to play the track, being the only station on the planet that had the track. Later, on 10 September 2000, most radio stations around the world received permission to start playing "Holler".
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User Album Review
The song received generally favorable reviews from most music critics. Craig Seymour of Entertainment Weekly gave the track a "B-" rating, writing that the girls "sound like they really, really wanna be Destiny's Child," (due to the track being produced by Rodney Jerkins, who produced "Say My Name"). Seymour also praised "its charms", praising the "easy yet funky groove, their exaggerated British accents (allowing them to rhyme holler with follow), and Jerkins' familiar slapping, kinetic beats." He also called it "their most compelling reason to dance since Say You'll Be There." Stephen Thomas Erlewine of AllMusic simply picked the song as one of the best from Forever. Dave Morales of KHKS wrote that, "when I heard the song I was surprised, this thing is a home run!." Erik Bradley of B96-Chicago called it "one of the pleasant surprises of the 4th quarter," pointing out that, "'Holler' will bring the Spice Girls BACK all the way!."

Cuby of Z100-New York wrote the song "captures the sound of the moment for Top 40 radio. This is one song that deserves a slot on programmers' crowded 4th-quarter playlists." Whitney Matheson of USA Today called it similar to the works of Sister Sledge, Destiny's Child and Nu Shooz songs, writing that, "while the No Scrubs-y vibe briefly tempted me to shout a dirty word and bare my navel, styrofoam phrases such as 'Don't be afraid to play my game' are more Teletubby than T-Boz." While reviewing their Greatest Hits album, Nick Levine of Digital Spy wrote that "Jerkins' slick, stuttering R&B numbers from the Forever album ('Holler', 'Let Love Lead The Way') fail to capitalise on the girls' very British sense of mischief, but it functions brilliantly on two levels."


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