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Now What?! is the 19th studio album by English rock band Deep Purple. It was released on 26 April 2013 and produced by Bob Ezrin. A dedicated official web site was also created by the band to post updates about the album. It is the band's first studio album in over seven years; Deep Purple's previous studio album, Rapture of the Deep, was released in late 2005.
On 26 February 2013, the album's title was announced. Additionally, a new single featuring "Hell to Pay" and "All the Time in the World" was released in both CD and vinyl formats on 29 March 2013. The band confirmed that the new single "Vincent Price" will be released on June 7th as download, CD single and 7” transparent vinyl. Single will also include previously unreleased song "First Sign of Madness", two tracks from now unavailable Rapture of the Deep limited edition and video-clip.
Two songs are dedicated to Deep Purple founding member Jon Lord, who died in July 2012 — "Uncommon Man" and "Above and Beyond", which includes the lyrics "Souls having touched are forever entwined". Uncommon Man is partly inspired by the classical composition Fanfare for the Common Man, and features a synthesizer-generated fanfare theme composed by Don Airey. Now What?! sold over 4,000 copies in its first week in the U.S.
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