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The film's theme song, "Ghostbusters," written and performed by Ray Parker, Jr., sparked the catchphrases "Who you gonna call? Ghostbusters!" and "I ain't afraid of no ghost." The song was a huge hit, staying #1 for three weeks on Billboard's Hot 100 chart and #1 for two weeks on the Black Singles chart. The song earned Parker an Academy Award nomination for "Best Original Song". According to Bruce A. Austin (in 1989), this theme "purportedly added $20 million to the box office take of the film".
The music video produced for the song became a #1 MTV video. Featuring actress Cindy Harrell, directed by Ivan Reitman, produced by Jeffrey Abelson, and conceptualized by Keith Williams, the video integrated footage of the film intercut with a humorous performance by Parker. The video also featured cameo appearances by celebrities who joined in the call-and-response chorus, including Chevy Chase, Irene Cara, John Candy, Ollie E. Brown, Melissa Gilbert, Jeffrey Tambor, George Wendt, Al Franken, Danny DeVito, Carly Simon, Peter Falk, Lori Singer, and Teri Garr. The video ends with footage of the four main Ghostbusters actors in costume and character, dancing in Times Square behind Parker, joining in the singing.
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