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Simply Deep is the debut solo album by American singer Kelly Rowland, first released by Columbia Records on October 28, 2002 in North America, and by February 3, 2003 throughout most international territories. Recorded within the three weeks during the hiatus of former group Destiny's Child and upon the success of worldwide number-one hit single "Dilemma", a collaboration with rapper Nelly, the album facilitated Rowland in becoming a viable solo star. The album features guest appearances from Nelly, Solange Knowles and Joe Budden.
Simply Deep debuted and peaked at number twelve on the Billboard 200 in the US, selling 77,000 copies on the first week. It eventually sold 600,000 copies and was certified gold by the Recording Industry Association of America in 2003. The album also topped the UK Albums Chart. It garnered two nominations at the TMF Awards in the Netherlands, and eventually won both trophies, including Best R&B International Artist. Simply Deep has sold more than 2 million copies worldwide, becoming Rowland's most successful album to date.
In late-2003, nearly a year after Simply Deep's initial release, Rowland embarked on a European tour, the Simply Deeper Tour, to promote the album. Visiting seventeen venues, Rowland embarked on the tour in the United Kingdom on September 13, 2003 and concluded it on October 6, 2003 in Paris, France.
Upon its release, Simply Deep received generally mixed to lukewarm reviews from most music critics. British morning newspaper The Independent gave the album a generally favorable review, writing that "on the whole the album sticks closely to the standard urban-diva formula, mixing garage twitchers with the usual billing and cooing on ballads such as "Haven't Told You". But it's all done with style and intelligence, whether she's luxuriating in the loneliness of "Everytime You Walk Out That Door" or evoking the momentum of the first flush of love in "Train on a Track"." Lisa Verrico of The Times stated "on first listen, Simply Deep does everything but live up to its title. It sounds like a shallow stroll through the poppier end of urban music. But give it another listen and it does grow on you if you’re looking for an easy-on-the-ear album. It is a pleasant listen." Joy Dunbar, writing for BBC Music, noted that while "the albums main weakness is that it tries to offer too much diversity and Kelly tries too hard to stand outside her former incarnation," it was a must-have for fans of R&B music, adding: "Simply Deep endeavours to demonstrate another side of Kelly Rowland, as a song writer and an independent solo artist The in frequent high points make this a must for your collection."
In her review for Simply Deep, Caroline Sullivan of The Guardian wrote, "Rowland is no longer a mere backing vocalist for Beyoncé Knowles. But while she undoubtedly has talent to burn, her first solo album is a mildly disappointing setting for it. A top-flight example of the American inclination toward lush but lightweight soul, it makes all the right R&B noises without engaging the emotions." She gave it three out of five stars. Sal Cinquemani of Slant dismissed the ballads on Simply Deep as "all gloppy-goo and no soul; but through it all Rowland manages to keep her cool. The album's best tracks, the light and breezy "Train on a Track" and "(Love Lives In) Strange Places," infuse the singer's lush harmonies with acoustic guitars and poetic wordplay." He especially criticized Solange Knowles' contribution to the album, noting her "icky [and] laughable lyrics" as the worst on Simply Deep which he rated two and a half out of five stars. Jon Caramanica of Entertainment Weekly commented that "Rowland, at times, seems like Destiny's adopted child, never receiving a full helping of Knowles-family adulation. Alas, her first solo project doesn't pull her out from Beyonce's shadow. She needs added star power: Her backup-singer instincts leave even the hottest songs here feeling somewhat chilly." Craig Seymour of Vibe was generally disappointed with the album, writing: "Rowland's solo album marks an attempt to further establish herself as a singular talent, but the effort is as misguided as the Nelly hookup was savvy. An abundance of cheesy folk/R&B numbers make Rowland come off like Brandy fronting as India.Arie." He gave Simply Deep one and a half out of five stars.
User Album Review
The release of Kelly Rowland's debut album Simply Deep, firmly fixes the spotlight on the 22 year old. It also highlights she is more than a mere backing vocalist for Beyonce Knowles. Her inconsistent and monotonous, lightweight, commercial soul album has also ignited controversy in music circles: Will the release of a successful solo album mark the end for Destiny's Child - one of the most successful girl groups of all time? If the triumph of her number one, Grammy Award winning single "Dilemma" is anything to go by the break up of the group may not be a problem for Kelly.
In addition to this gong gathering ditty we have "Make U Wanna Stay" - another stand out moment on the record. A track inspired by Destiny's Child album Writings on the Wall featuring Joe Budden thats about keeping your man interested. Whilst not scoring any points for an original theme, this is R&B free from the formulaic musical clichés with seductive beats, strong lyrics, and it succeeds where most of the album, essentially, fails to deliver.
The Sade influenced "Stole" which is about universal life experiences highlights Kelly's soulful, spine tingling singing voice. However, it is much like that of her contemporaries - Alicia Keys, Mary J Bilge and Tweet and the album verifies she is only emulating the genre and failing to make an unique contribution or impact.
Ms Rowland makes a faint break from the Destinys Child ethos as "Train On A Track" attempts to rebel against her former sound with the occasional, edgy rock chords and heavy use of guitars. However, this uninspiring, longing love song tries too hard to promote her shift away from the group and interferes with the structure of the album.
Simply Deep endeavours to demonstrate another side of Kelly Rowland, as a song writer and an independent solo artist. The albums main weakness is that it tries to offer too much diversity and Kelly tries too hard to stand outside her former incarnation. However, if you are a fan of R&B music the in frequent high points make this must for your collection.
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