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The Awakening is the third album by English singer, songwriter and guitarist James Morrison, it was released on 26 September 2011. "I Won't Let You Go" was the first single released from the album in the United Kingdom. The album was certified Gold in the United Kingdom just two weeks after release. The album has been certified platinum in the UK for sales over 500,000 copies and has sold 1,000,000 copies of this album worldwide.
The Awakening is the first album by Morrison to be released with Island Records after he recently parted ways with Polydor, his label of six years. Three years in the making, the album is influenced by the death of his father, as well as Morrison’s own steps into parenthood. It also sees him form a new creative relationship with producer Bernard Butler, who has further advanced Morrison's foray into a classic but contemporary soul sound. "I don’t want to put across that, yeah, the album is about my dad, losing my dad; some of it is but the other half is this sense of being woken up to what I wanted to achieve," he said in the interview by Music Week. Meanwhile, speaking of the title itself, he told Blues & Soul: "I basically just wanted it to feel like a first album, in the sense of me having woken up as an artist and person – you know, I wanted to forget that Broken Strings kind of pop side of me a little bit. And so, with me having actually written a SONG called 'The Awakening', that title also just kind of neatly fitted the album TOO."
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Released three years to the day after his previous LP, the chart-topping (in Ireland, at least) Songs for You, Truths for Me, The Awakening returns James Morrison to the business of bothering the middle-of-the-road with his Rod Stewart-meets-Ben Ottewell tones. There are countless worse noises in pop – but there’s nothing in his voice, fine though it is, that conveys the emotional weight he should perhaps be carrying after such childhood hardship (school-days loneliness, and he nearly died as an infant). It’s a television talent show beast, a chimera of sorts, halfway between the soul singers he loved growing up and the grit of an indie frontman. It just exists, peculiarly passionless, when it should grab hold of the listener and demand that they pay it their utmost attention.
But, again, it’s not an off-putting sound – and there are moments on The Awakening where its audience does indeed sit up and take notice. One such number is Up: remarkable not for Morrison’s measured performance, but that of guest vocalist Jessie J. The BBC Sound of 2011 poll-topper has never sounded as good as she does here, delivering a remarkably understated turn that’s miles away from the horrible hyperactivity of her own album. Their lines entwine excellently, and there’s a warmth to the song rare amongst Artist A featuring Artist B offerings. Person I Should Have Been shares compositional DNA with Sting’s much-covered/sampled Shape of My Heart, but Morrison never edges too close to pastiche (which would be easy to do, given the track’s skeletal form); and the title-track is the slow-rising centrepiece to this record, where a light acoustic introduction gives way to a far-fuller song almost evocative of Stevie Wonder. One Life, which should be a rallying call to embrace the moment, is oddly stillborn on delivery – but it’s a rare blip in consistency.
Yet, as The Awakening unwinds, one can’t shift the feeling that we should be touched deeper. Morrison’s surpassed the likes of James Blunt and Paolo Nutini as a British solo artist able to meld modern pop sensibilities with echoes of his own influences without the collision sounding forced. Compared to those artists, his vocals cut through with a far greater sense of sincerity. But The Awakening is lacking the grandstanding moment it needs to elevate it above reserved recommendation – it’s a safe, steady affair, but about as revelatory as a Chris de Burgh best-of. Morrison has a truly great album in him – he’s the emotional baggage to craft it, should he let locked-away demons loose – but for the third time in a row, this isn’t it.
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