OVO Sound is a Toronto-based Canadian record label founded by hip hop artist Drake, Oliver El-Khatib, and long-time producer Noah "40" Shebib in 2012. It operates as a subsidiary of, and is distributed through, Warner Music Group's Warner Bros. Records.
The label has acts including Drake, PARTYNEXTDOOR, Majid Jordan, OB O'Brien, Roy Woods, and dvsn, as well as in-house producers 40, Boi-1da, T-Minus, Mike Zombie, Nineteen85 and Future the Prince.
Drake founded the label in 2012
The label's roots can be traced back to 2006, where Drake's first official mixtape, Room for Improvement, was released under the unofficial record label, "All Things Fresh" which eventually became "October's Very Own". This was due to Drake's standing as an unsigned artist at the time, with subsequent releases published under the "October's Very Own" moniker. Drake would then raise the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs, on stage as well as the distribution of OVO merchandise.
The record label was then officially founded in 2012, by Drake and long-time producer, Noah "40" Shebib, showing to the huge success of Drake's third studio album Nothing Was the Same. According to Billboard, Drake shortly signed a partnership deal with Warner Bros. Records with the label, in a deal similar to Rick Ross' to the record company. As Ross is signed as a solo artist to Epic, the artists on Ross' Maybach Music Group label are signed to Atlantic Records, former partners with Warner. Drake will still be signed as a solo artist to Republic Records through Young Money/Cash Money, but the artists he signs to OVO Sound will have their content distributed through Warner.
Upon founding the label in 2012, Drake and 40 signed frequent collaborators Boi-1da, T-Minus, and later Mike Zombie (thus far the only signee to come outside of Canada) to the label as in-house producers. In April 2013, it was reported that Drake was close to signing the label's first recording artist, PARTYNEXTDOOR, which he ended up revealing shortly thereafter. In August 2013, Drake announced that he signed Toronto music duo Majid Jordan to OVO Sound. OB O'Brien and iLoveMakonnen would soon sign in 2014, with the latter being the first non-Canadian act and second non-Canadian signee next to Mike Zombie. Makonnen would eventually leave OVO Sound in April 2016, wishing to pursue interest in sticking solely with Warner. Canadian rap artist Roy Woods, and R&B duo dvsn soon joined the label in 2015 and 2016, releasing an EP and studio album respectively. OVO Sounds also has signed a new artist Robert Quintanillo Olivores in 2017, which soon will be releasing a EP art album. Associated Artists