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Phalon Alexander, professionally known as Jazze Pha (/ˌdʒæzi ˈfeɪ/ jaz-ee fay), is an American record producer, singer, songwriter and rapper from Atlanta, Georgia. He is the founder and chief executive officer of Sho'nuff Records, which American R&B singer-songwriter Ciara was signed to.
Jazze Pha was born and raised in Memphis, Tennessee. His father James Alexander, bassist for the Bar-Kays, an influential group on the Memphis soul scene in the 1960s. His mother is singer Denise Williams (not to be confused with chart-topping R&B and gospel singer Deniece "Niecy" Williams). Pha was named after the late Phalon Jones, another member of the Bar-Kays, who died in the December 10, 1967 plane crash that also killed three other Bar-Kays members and Otis Redding.
Pha is known for announcing "Ladies and gentlemen" or "This is a Jazze Phizzle production!", both at the beginning and, occasionally, at the end of songs on which he is featured. In 1990, Pha was signed to Elektra Records.
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