Now, Not Yet is the debut studio album by American band Half Alive, released through RCA Records on August 9, 2019. It was supported by five singles: "Still Feel", "Arrow", "Runaway", "Pure Gold", and "OK OK".
Josh Taylor, wanting to prove himself as a songwriter, announced in November 2015 that he had been on a seven month songwriting program for the past several months during which he hoped to write 50 songs by the end of December. As the project progressed, Taylor began to share studio time with drummer Bret Kramer. The program ended on December 30. The duo finally decided to form a band named Half Alive in 2016 while watching "watching the songs evolve as were working together." They spent that year recording three of the 50 songs in a converted helicopter hangar in the Mojave Desert alongside producer James Krausse, and released them as an extended play titled 3 in 2017. It attracted some attention partly due to its two singles "The Fall" and "Aawake at Night". Soon after the EP's release, the duo added a new member to their band, bassist J Tyler Johnson, in order to avoid using computer-generated sounds in their songs and live performances in favor of live instruments. The band have confirmed that a number of tracks from Now, Not Yet including "Still Feel" and "Arrow" were written during the 50 song project from 2015.
On August 3, 2018, the band released a song titled "Still Feel", along with a choreographed music video. Both the song and music video attracted the attention and praise of several publications including Alternative Press, Rock Sound and NPR, and was the band's first song to chart, reaching number 7 and 21 on the US Alternative and Rock charts respectively. It is regarded as the band's breakthrough single. On January 18, 2019, the band a second single called "Arrow" alongside another music video featuring choreography, and was praised as one of the best tracks of its week of release by Time. The following month, the band revealed to Rock Sound that they were working "on a larger body of work but keeping it discreet and mysterious."
Half Alive made their late-night television debut with an elaborately choreographed performance "Still Feel" on Jimmy Kimmel Live! which was positively reviewed by Rolling Stone and Billboard. The group subsequently announced that they would be embarking on tour beginning on August 16, 2019 in Sydney, Australia (excluding their appearance at the Firefly Music Festival in Dover, Delaware on June 22) and will conclude on November 17, 2019, in Glasgow, Scotland. In April, they revealed that they would be releasing a limited vinyl record featuring all of their released work as well as one new track titled "Runaway". After this, the band started to tease on social media about a new project in the works. On June 13, 2019, the band officially released "Runaway" as a single alongside a music video directed by Carlos López Estrada, and announced that their debut album Now, Not Yet would be released on August 9, 2019. On July 18, they released "Pure Gold", the fourth single from the album, alongside a visual also directed by López Estrada. On July 25, 2019, the band released the official tracklist for the album. A fifth single titled "OK OK?" was premiered on July 31 at 10 AM PST on Zane Lowe's Beats 1 show as that day's "World Record", and was also accompanied by its music video.
NPR listed Now, Not Yet on their "Top 7 Albums For August 9", dubbing it a "slick slice of summertime fun."
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