His record company has been touting David Jordan as the next big thing for a while and at the end of 2007, he released his debut album, Set the Mood without the blaze of publicity one might have expected from "the next big thing", but sometimes albums that are given a chance to build slowly last longer in the consciousness than those which are released in a blaze of publicity. That was certainly the case with Set the Mood, which hovered between Prince (one of Jordan's childhood idols) territory, and Justin Timberlake's stop-go production, and that was no bad thing. Whether David Jordan eventually turns out to be as successful as Timberlake only time will tell; as of the beginning of 2008, he had a long way to go, but having Trevor Horn produce his debut album was a good start. The hit single taken from Set the Mood was "Sun Goes Down," an ethnic flavored song with a bit of traditional Greek influence, a little Israeli folk song, and even a German oom-pah beat in the background. So who else does David Jordan sound like apart from Prince and Justin Timberlake? Well, Seal springs to mind on the opening track "On the Money" and "Glorious Day," and Terence Trent D'Arby on the tracks "Place in My Heart" and "Love Song," but David Jordan should not worry about comparisons to other soul or soulful singers, he has made a confident debut album and it will be interesting to see what direction this young man takes.
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