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Track Description
"Element" (stylized as "ELEMENT.") is a song by American rapper Kendrick Lamar, from his fourth studio album Damn, released on April 14, 2017. The fourth track on the album, the song was written by Lamar, Mark Spears, aka Sounwave, James Blake, and Ricci Riera and produced by Sounwave, Blake, and Riera, with additional production by Tae Beast and Bēkon.

The song was first introduced by basketball player LeBron James on his Instagram story when he filmed himself dancing to the song prior to Damn's release.

The song features production from musician and producer James Blake, who before "Element" appeared as a featured vocalist on American singer Beyoncé's song "Forward" from her sixth studio album Lemonade and as a producer on singer Frank Ocean's second studio album Blonde. Ricci Riera, who previously worked as a producer on the Lamar-Schoolboy Q collaboration "Collard Greens", also worked as producer for the song.

The song's accompanying music video premiered on June 27, 2017 on Lamar's Vevo channel on YouTube. The video was directed by Jonas Lindstroem and The Little Homies (pseudonyms for Lamar himself and Dave Free).

Described as violent and powerful, the music video contains powerful imagery, some of which contains direct references to photographs of civil rights photographer, musician, writer, and director Gordon Parks. The video also mimics the imagery from the music video for "Humble", the first single from Damn.

The music video has received positive reviews. Lawrence Burney of noisey called the video "the masterpiece you anticipated."


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Genre

Hip-Hop

Mood
Gritty

Style
Urban/R&B

Theme
...

Music Video
Youtube (47 million views)
708,619 29,577 (4%)
43,566 Youtube comments

Video Director
Jonas Lindstroem

Video Production Company
None


Video
Watch on Youtube

Music Video Screenshots

Status
unlocked



Data Complete
70%