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Craig Moore was inspired by the modern day problem of technology addiction in this video for English five-piece rock band Mallory Knox's track Giving It Up.
Set in the near-future, the video follows three characters who choose escapism to tackle the monotony of everyday life. At the click of a button, they enter a nature-filled parallel dimension they are free to run around and explore. The video includes an impassioned performance from the band, shot alongside the entranced characters who are begin to realise that running away from their problems won't solve them.
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