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In 1939 Marks' brother-in-law, Robert L. May, created Rudolph as an assignment for Montgomery Ward and Marks decided to adapt the story of Rudolph into a song. Marks (1909–1985), was a radio producer who also wrote several other popular Christmas songs.

The song had an added introduction, stating the names of the eight reindeer which went:

"You know Dasher and Dancer and Prancer and Vixen,
Comet and Cupid and Donner and Blitzen,
But do you recall
The most famous reindeer of all?"

The song was sung commercially by crooner Harry Brannon on New York City radio in early November 1949,[citation needed] before Gene Autry's recording hit No. 1 in the U.S. charts the week of Christmas 1949. Autry's version of the song also holds the distinction of being the only chart-topping hit to fall completely off the chart after reaching No. 1. The official date of its No. 1 status was for the week ending January 7, 1950, making it the first No. 1 song of the 1950s. Autry's recording sold 2.5 million copies the first year, eventually selling a total of 25 million, and it remained the second best-selling record of all time until the 1980s.


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