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Keep It Simple is the second single released from Delays' third studio album, Everything's the Rush. Like the previous single it was available for pre-order, came in three formats and was thus inegelible for UK chart entry. It was released on 11 August 2008. The B-side of the single is a cover version of Neil Diamond's "Cherry Cherry".

The music video for the song stars Ewen Macintosh ("Keith" from the UK comedy series The Office) as an overweight man jogging through North-East London, the video cuts between him jogging and the band playing the song in a front yard. After a while the man walks into a fast food outlet and orders a large unhealthy meal and attempts to jog and eat at the same time, only to result in him having a heart attack and dying in the middle of the road.

His spirit rises to heaven where angels shower him in fast food but after a while the angels turn into demons and begin hassling him. His spirit returns to his body and he wakes up with the fast food lying next to him. He takes a bite of the burger and walks off, much to the disapproval of the onlooking band.

In the making of the Keep It Simple video, keyboardist Aaron described the heaven/hell part as signifying that fast food is quite literally heaven and hell for you.


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Music Video
Youtube (41,027 views)
70 3 (4%)
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