Track Name
Cher
Chér
Twelfth of Never
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"The Twelfth of Never" is a popular song recorded by Johnny Mathis and later by other artists including Cliff Richard and Donny Osmond. The song's title comes from the popular expression "the 12th of Never", which is used as the date of a future occurrence that will never come to pass. In the case of the song, the 12th of Never is given as the date on which the singer will stop loving his beloved, thus indicating that he will always love her/him. The song draws a similar link between the cessation of love and a number of other events expected never to happen. This would include civil rights; see "Where Have All the Flowers Gone?".

"The Twelfth of Never" was, at the time, an answer song to "Flowers", a civil rights anthem of the 1950s. A look at the artists who have recorded this song may shed some light on the nature of the theme and the effect of the title, more than the lyric, upon the listener. The sentiment of the title and the historic aspect of the music, this song does not celebrate change. This is especially significant within the context of the times, the 1950s civil rights movement that led into the turbulent 1960s.

A similar evocation is present in the Brian Wilson song "God Only Knows" whose first verse seems to fly in the face of logic, utilizing the same themes present in "Twelfth of Never". This could be relevant; as the lyric "I may not always love you" is followed by "You never need to doubt it" informing the listener that only God knows, what is best, not Man. While the music of "Twelfth of Never" is decidedly reserved, the sentiment is not.

The song was written by Jerry Livingston and Paul Francis Webster, the tune (except for the bridge) being adapted from "The Riddle Song" (also known as "I Gave My Love a Cherry"), an old English folk song. Mathis's original version reached #9 on the Billboard Hot 100 in the USA in 1957. A version by Cliff Richard was released in 1964 and reached #8 in the UK. Donny Osmond's version, produced by Mike Curb and Don Costa, was his second #1 single in the UK, spending a single week at the top in March 1973. In the U.S. it peaked at #8.


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